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6 Web Analytics Tools to Help Strengthen Your Content Strategy

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The most popular of these web analytics tools by far is Google Analytics. Depending on your preference and marketing goals, there are many other tools to use as an alternative or in conjunction with Google Analytics to optimize your strategy. This information becomes essential in understanding how user behavior changes over time.

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24 Tools Every Social Media Manager Should Use

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Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Posting most updates or sharing a piece of content once just doesn’t cut it these days, which is why MeetEdgar recycles social content for you. Keep reading and find out! Sprout Social. Agorapulse.

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Which social media channels should your brand be present?

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As of writing this article, the same question has been asked by millions of people, with over 425 million Google results striving to answer it. As you are probably aware, each social media platform caters to a type of audience and content, and you should consider that when building your strategy. Follow up with your competitors.

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How to Plan Your Social Media Strategy for Better Engagement

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When you create a page on any platform, one question comes up: how often should I publish new content? It describes the average person you’re speaking with, so you can choose the right timing, the right approach, and the right content to share. Know how your audience consumes content. Another key factor is frequency.