Sherrilynne Starkie

MARCH 9, 2018

Top Five: Google and women led businesses. This week's must-know social media news includes stories about Google, LinkedIn, Facebook and Twitter. And video is now 80 per cent of the Internet content use. Google now lets the world know that. Would this information impact your buying decisions? Sherrilynne Starkie.

Google 123

Google API Microsoft LinkedIn 123

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

MAY 30, 2018

This week's top five social media must-know news features Facebook & Twitter's new rules for political content, Google's action on scammers, new features from Snapchat & LinkedIn. Google takes action against scammers. Top Five: Social Networks Take Action on Politics. Listly by Sherrilynne Starkie. Follow List.

Social Networking 220

Social Networking Policies LinkedIn Issues 220

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JANUARY 10, 2019

Must-know social media news for communicators and marketers for this week include new Stories innovations from Facebook and YouTube, insight on finance journalists, a new editor for a LGBTQ+ magazine and search innovations from Google. Interesting stats to inform communications tactics in the finance industry. percent), fintech (41.6

Features 150

Features Social Media Survey YouTube 150

Sherrilynne Starkie

MARCH 26, 2018

This week's top five must-know social media news come from LinkedIn, Instagram, Facebook, Google and Pinterest. Businesses can tag products to lead shoppers to more information (like price and availability) and to actually make a purchase right from the Instagram app. Google invests in real news quality. Follow List.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 3 Links are still crucial for ranking in Google.

Social Networking 150

Social Networking News Aggregator Journal 150

Sherrilynne Starkie

JUNE 29, 2013

Google will soon shelve Reader and this has created a lot of panicky online noise from ardent fans. I liked that it had the ability to search through feeds to find specific content. I liked that it had the ability to search through feeds to find specific content. Do you use Google Reader? Image via CrunchBase.

Features 271

Features Google Reader Facebook Flipboard 271

Sherrilynne Starkie

AUGUST 8, 2018

It includes Facebook for publishers, Google Data Studio, auto tweeting, Youtube aspect ratios and a discussion of tech industry ethics in targeting children. Undertanding how Facebook handles news content is a priority for communications professionals. Google launches three new ways to tell data stories.

API 150

API YouTube Data News 150

Sherrilynne Starkie

AUGUST 22, 2018

This week’s top 5 must-know social media news for marketing and communications professionals see a lot of good work by both Google and Facebook in the effort to improve the quality of news and reporting. Google to tell us the good news for once. A new feature is rolling out on Google Assistant. Not so much.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

JANUARY 16, 2012

Google is personalizing search results by including more Google+ profiles, business pages, posts, and Google+ and Picasa photos in a significant new initiative called Search plus Your World. Results may include non-public Google+ photos and posts that were shared with the specific user. Image via CrunchBase.

Picasa 304

Picasa Engineering Privacy Google 304

Sherrilynne Starkie

NOVEMBER 28, 2017

Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. They even like to see the local advertisements. But there’s the rub.

Communities 329

Communities Syndication Compete Sports 329

Sherrilynne Starkie

AUGUST 27, 2018

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.” Spin Sucks, for example, offers content creation and blogging masterclasses along with courses on the PESO model.). They just can’t.

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

NOVEMBER 1, 2018

If you’re not using video you’re not doing content marketing. Many users knowingly tweet false and damaging information and opinions in an effort to go viral via retweets. Now it’s easier than ever to share videos. — SS. Facebook growth continues to slow. Should Twitter get rid of retweets? — SS.

Vimeo 186

Vimeo LinkedIn Privacy Publishing 186

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 11, 2018

It moves content marketing beyond the funnel into true, emotional engagement with stakeholder. million Google searches, and almost half a million tweets are published. In owned media, the writer will produce blog posts, social media updates, web content, speeches, video scripts and more. Photo by Stanley Dai on Unsplash.

Social Media 321

Social Media Journal Crowdsourcing Skills 321

Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. It also explains why each is needed and they are all used.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 4, 2018

Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Facebook has introduced two new features to give users more information about Facebook marketers. Also more information about Pages is being made available.

Analytics 170

Analytics Instagram Analysis Library 170

Sherrilynne Starkie

NOVEMBER 15, 2018

The top five must-know social media news stories of the week feature a Google’s new app for small businesses, LinkedIn’s Top Voices list, Facebook welcoming in French regulators, Pinterest’s UX improvements and Instagram’s new time tracking feature. New Google My Business app now available. — SS.

News 150

News Social Media Health Care LinkedIn 150

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics. Still others will tend towards opinion and thought leadership content. Who is their audience?

News 404

News Report Software Badge 404

Sherrilynne Starkie

FEBRUARY 28, 2019

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. Pay heed. –

Facebook 150

Facebook Committee Sports YouTube 150