Dave Fleet

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Search Engines Are A Conduit, Not A Source

Dave Fleet

However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query.

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Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google.

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50 Great Apps for Your iPad

Dave Fleet

GoodReader – Integrates with Google Docs, Dropbox, box.net and other services. NPR content, in magazine format. Google Earth – Excellent port of the tool over to the iPad. Google – Suite of Google apps. WeatherBug – Condenses a mind-boggling amount of information into a clean interface.

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Reflections on the changing digital agency environment

Dave Fleet

While social platforms themselves aren’t highly trusted, we continue to see that “a person like me” remains one of the most trusted sources of information. Low-cost content production is gaining traction. On Google, mobile search surpassed desktop search for the first time. Sorry, Quebec. Mobile commerce is on the rise.

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Digital is facing a Trust Crisis

Dave Fleet

Richard Edelman refers to information bankruptcy , noting that in the face of an epidemic of misinformation, the institutions that we expect to guide the way in these moments – government and media – “have both failed to meet the test”. As this year’s report highlights, trust in all information sources is at record lows.

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