Akamai Marketing

JULY 28, 2011

How many people are talking about, distributing and sharing your information?&# I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. That will tell you what kind of information your audience craves from you. You need to find them and inspire them to act.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

DECEMBER 29, 2011

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. The information about each platform is basic. Its that we need a tool that does what it does really well.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

SEPTEMBER 20, 2011

You’ll probably quickly get to the point where content creation becomes a topic. Who will create the content? Even if you outsource your content to a PR or video firm, you’ll still need to be involved with the topics and subjects. Google Analytics is a good start, but it won’t be enough.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Determine what the benefits to blogging will be. Are you trying to create community?

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 9, 2012

Make it easy for your readers to share your content to almost any site they wish. There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Sometimes you want more information than just an email, when someone is inquiring about your services for example. Cost: Free.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

NOVEMBER 6, 2012

Great Content Builds Authority and Trust: When you create how-to posts, or advice posts, industry reviews, your also giving your potential customers a reason trust you. Create a variety of content types, including video, photos, slides. But the real message here is to make the content useful, helpful. Ease off the sales pitch.

Tips 175

Tips Hubspot Engineering WordPress 175