Adam Sherk

DECEMBER 1, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google News Sitemaps New Format Help Publishers? by Adam Sherk on December 1, 2009 In November Google announced a new format for Google News Sitemaps with several changes including new tags that provide additional detail on each submitted article.

News 104

News Publishing Google Press Release 104

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Content 100

Adam Sherk

OCTOBER 14, 2015

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. Google News. Structured Data Markup.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

OCTOBER 18, 2011

Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Check what news stories and press releases currently come up for your top candidates in Google News and Yahoo News. Content Optimization. Title/headline.

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Press Release Tips Adwords Yahoo 206

Adam Sherk

JULY 17, 2012

In the News and Information category FoxNews.com leads by a considerable margin. ” That sounds like is mostly about content to me. ” That describes user experience as opposed to content. Related posts: Which News Sites Have the Highest Reading Level According to Google? Who fared the worst? HuffingtonPost.com.

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Sites News Report Advertising 125

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links.

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Publishing Module Syndication Badge 209

Adam Sherk

MARCH 24, 2011

While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. It is easy share and repurpose the information in the releases and in many cases they are strong enough to stand on their own as an ongoing resource. Press Releases Do Get Shared on Google News.

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Press Release News Social Media Research 191

Adam Sherk

AUGUST 31, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. Using the full HTML title tag (with a bunch of extra information) instead of just an optimized headline. Not including @[brand] or listing a third party tool instead (e.g.

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

MARCH 19, 2012

Users regularly look to news organizations and reporters (as well as individuals) on Twitter for additional information particularly in breaking news situations. And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level.

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News Organization Twitter Facebook 135

Adam Sherk

MARCH 16, 2010

Google, Bing and Yahoo are all experimenting with various forms of real-time results now and making deals with Twitter, Facebook and other social sites. First, a quick look at how news content is currently being included in real-time search results. So how can news sites maximize their real-time search visibility?

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Sites News Yahoo Engineering 143

Adam Sherk

JANUARY 20, 2010

There is additional information in the NYTco press release , and Jim Romenesko and others have published the staff memo. Coming up with a viable metered model that still allows a wide audience to discover and interact with the content – in the ways that they prefer – is just one step on a challenging road ahead.

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Press Release Digg News SEO 126

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Related posts: Google Social Search: Are You in Your Target Audiences’ Social Circles? For the full findings on search engines and social media see section two of the Pew report.

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Survey Social Networking Engineering Research 140

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. You just Google it, right? When they’re already consuming content, it’s too late.

News 121

News Press Release Survey SEO 121

Adam Sherk

JANUARY 14, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Help Haiti: News Sites Promote Ways to Donate by Adam Sherk on January 14, 2010 As the devastation and human tragedy caused by the Haiti earthquake grows, people are flocking to the news media for information, and more importantly to learn ways that they can help.

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News Sites Press Release Digg 129

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

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Hitwise Press Release Adsense Syndication 110

Adam Sherk

JANUARY 11, 2010

Of the stories in Baltimore that week that contained new information, 95% came from traditional media and the majority of that from newspapers: So newspapers can pat themselves on the back for another day. You can get the details from the study itself but I wanted to point out a couple things that caught my attention.

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Study News Press Release Report 147

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

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Syndication Press Release SEO Publishing 111

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. Happy New Year.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

FEBRUARY 14, 2012

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. I was going to compile a leaderboard similar to what I did in News Organizations on Google+: Which Pages Get the Most Engagement?

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Sites 181

Sites News Yahoo Facebook 181

Adam Sherk

JULY 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam.

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Press Release Video Yahoo Microsoft 102

Adam Sherk

SEPTEMBER 28, 2011

There are enough additional sources to offer a wide range of content choices which makes it more engaging. For more background information check out Robert Scoble’s video interview with company chairman Don Graham. The Washington Post is actively recruiting more content partners.

Facebook 111

Facebook Journal URL News 111

Adam Sherk

DECEMBER 17, 2009

When it comes to interactive media buys it looks like Google and the other search engines still offer marketers the best opportunities online. I appreciate your effort in posting this kind of information. Thank you for keeping us informed. Adrian Berry January 12, 2010 at 12:55 pm This is good news Jeff.

Social Media 123

Social Media Marketing Press Release Survey 123

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases. So far Google seems to agree.

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Examples News Press Release Embedding 102

Adam Sherk

FEBRUARY 25, 2010

It looks great when there are a lot of retweets; when there aren’t many it can weaken user perceptions of the content. Related posts: Google News Wants Title Tags to Match Headlines? I’m partial to the Tweetmeme button , although displaying the number of tweets is a double-edged sword. Thanks for sharing.

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Syndication URL Press Release SEO 117

Adam Sherk

AUGUST 16, 2010

But as of today (Monday) the sweepstakes content is still up on the JVC USA page and the promotion is still running. And if anyone has any additional information, please let me know. So what gives? I’ll update this post if anything changes on the JVC Facebook page or I learn more. This seems to prove that wrong though.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

JANUARY 21, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Journalist Social Media Usage Increases, Concerns About Reliability of Information by Adam Sherk on January 21, 2010 Yesterday Cision released the results of their Social Media and Online Usage Study, a survey of social media usage by print and Web journalists.

Social Media 122

Social Media Press Release Microblogging Survey 122

Adam Sherk

SEPTEMBER 17, 2009

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. Some news sites are supplementing content links with direct questions and comments to users, but this does not appear to be happening in any significant volume.

Sites 238

Sites News Engagement Facebook 238

Adam Sherk

DECEMBER 2, 2009

Related posts: My Top 10 Posts of 2009 on News Media, SEO and Social Media Journalist Social Media Usage Increases, Concerns About Reliability of Information Where Do You Want Your Social Media Press Releases to Live? Perhaps some of the respondents took the question to mean third-party online press room services.

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SEO Vocus Press Release Social Media 166

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. These points are combined into a total engagement score (for more information see What is Engagement? on their site). Also surprised how well some magazines did.

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Sites News Engagement Postrank 176

Adam Sherk

FEBRUARY 9, 2010

Metro will provide Foursquare with location-specific editorial content such as reviews, tips and articles on points of interest. While the most natural opportunities for publishers will be tied to current news and information, there are also some compelling things that could be done with historical content.

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Foursquare Badge Press Release Syndication 111

Adam Sherk

APRIL 26, 2010

News and content sites are a natural fit for participation and Facebook is encouraging news site adoption by showcasing sites that are already experimenting with it. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News 149

News Module Widget Facebook 149

Adam Sherk

JULY 28, 2009

The placement of keyword-focused, descriptive bullet points near the top of the page gives the engines useful information for determining the topical relevancy of the page. Related posts: Google News Wants Title Tags to Match Headlines? So the highlights help to offset pages with more witty, print-style headlines.

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Engineering Press Release Survey Syndication 100

Adam Sherk

OCTOBER 20, 2009

search did have data on the URL in the most recent Muck Rack press release, reporting 65 clicks: That doesn’t measure up to the hundreds or thousands of clicks that popular content often gets via Twitter, but press releases are in a different category. So I wasn’t able to learn anything meaningful there.

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Press Release Twitter URL RSS 145

Adam Sherk

MAY 15, 2009

But there is usually more to the story, and for a number of reasons companies aren’t always at liberty to share all the information. The SEO team has been involved in the project since the beginning and recommended the implementation of one-to-one 301 redirects of all IHT content to its new location at the NYT.com.

URL 100

URL Syndication SEO Press Release 100

Adam Sherk

APRIL 14, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

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Social Media Press Release Syndication Marketing 100