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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Start with the basic stuff: demographic information. Sound familiar?

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. For instance, Zomato is really killing it with a string of compelling content.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Image credit: HubSpot. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals.

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Top 10 Demand Generation Tools for 2024

Oktopost

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

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How marketing automation empowers your team, and whole org

Sprout Social

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. From there, you can decide what content to create for each step of the customer journey. One way automation can help you is through A/B testing.

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