Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. It’s vital to plan a content strategy that aligns with your marketing objectives and resonates with your target audience.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JUNE 7, 2018

The competition to improve organic rankings and appear on the first page of Google is tough. Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Furthermore, half of all Google+ users are under 25 years old. and 23% share content on SlideShare.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! If an individual is preoccupied or unhappy, the individual may not be as receptive to certain types of content,” Apple explained.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Webbiquity SMM

MAY 18, 2021

.” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. Though if you Google it, you’ll get 3.1 Why not, you’re looking at it!). billion results.

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

FEBRUARY 27, 2018

Google and Facebook captured 85% of the growth in internet advertising last year. For millennials and GenZers, Facebook is the top social channel (86%), beating out Instagram and Snapchat (just over 70%) as well as other platforms such as Twitter, LinkedIn, Pinterest, Tumblr, and Google+. to Google+; and 2.3% Journalism.org ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007. Plan to increase your social media budget.

Social Media 178

Social Media Marketing Hubspot Trends 178

Webbiquity SMM

MARCH 15, 2018

Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. PostPlanner is all about helping you boost engagement on social media and sharing quality content with your audiences. To drive more traffic.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 10, 2016

Along with Google, Facebook is one of the giants of the Internet. These tools help Facebook marketers evaluate and improve page performance, run sweepstakes and contests, determine what type of content works best, monitor competitors, optimize Facebook advertising campaigns and more. Google Review Count: 790,000. 1) LikeAlyzer.

Tools 100

Tools Sample Samples Facebook 100

Webbiquity SMM

MARCH 13, 2019

He actually said to me, “No one searches at Google for a recruiting firm.” These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

DECEMBER 20, 2011

Retweets (reflects both level of engagement and quality of shared content). which content is most popular with followers). Number of people talking about you (the number of unique people who have created content about the company page on Facebook in the past week). Two Google+ Metrics. Interaction (@ mentions).

Social Media 194

Social Media Metrics ROI Klout 194

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. In addition to the content itself, each platform has its own unique features that help maximize ROI.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MARCH 30, 2015

At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. How to Find Free Images With Google’s Advanced Image Search by Search Engine Watch. By Request – Good Alternatives to Google Image Search by Free Technology for Teachers.

Public Domain 100

Public Domain Wikimedia Creative Commons Hubspot 100

Webbiquity SMM

FEBRUARY 23, 2016

marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). 21% of consumers say they unfollow brands that post repetitive or boring content. 3 Google+ Stats and Facts.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Webbiquity SMM

JANUARY 30, 2012

WordPress is not only the most popular blogging platform , but is increasingly becoming a leading website content management system (CMS) as well. What are some techniques, beyond the obvious, for search-optimizing WordPress content? Web Traffic Tracking Alternatives to Google Analytics by uber.la.

WordPress 184

WordPress Movable Type Review AJAX 184

Webbiquity SMM

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Slide 25: Google use is still higher than Facebook. As the report notes, “Overall, 40% more U.S.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. followers/fans/circles, how complete is their profile, level of activity).

Vocus 184

Vocus Alltop Message Boards Klout 184

Webbiquity SMM

JULY 1, 2013

What you may not have known is that most customers now access their email on these devices, which means that the existing email marketing methods you probably use will no longer work with these smaller devices, particularly because content that is designed to be displayed on a computer will not be viewable on a smartphone.

Trends 217

Trends Marketing Mobile Engineering 217

Webbiquity SMM

AUGUST 2, 2018

If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Let’s say you’re not content to just dish out the ball and you want the glory for yourself. They’ll Google You.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

NOVEMBER 16, 2010

Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Once you have an idea of who your true current or potential advocates may be, promote their content—whether it’s about you or just interesting industry news or commentary.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

JULY 25, 2011

Also, keep in mind that search is no longer just Google. Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

OCTOBER 20, 2010

And most importantly, do they ever retweet others’ content? Now virtually every blogger and business user on Twitter tweets their own content, and there’s absolutely nothing wrong with that—it’s one of the strengths of the platform. Here are five great reasons to share content posted by others. Answer them?

Twitter 190

Twitter Technorati StumbleUpon Digg 190

Webbiquity SMM

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. Over time, our goal is to give technology devices (who knows what the future may hold— Google Glasses next year perhaps?) Check out Google’s Project Glass Video. to 50 disadvantaged kids in all 50 states.

Twitter 188

Twitter iPad Apple B2B 188

Webbiquity SMM

MARCH 12, 2012

Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Pitching to Google’s Fresh New Algorithm via News, Blogs, Events & Google+ by Search Engine Watch. Small Business…Big Coverage! by Blogging PRWeb.

Vocus 188

Vocus Press Release Tips Blogger 188

Webbiquity SMM

DECEMBER 13, 2011

Grow your influence and attract followers/friends/connections by sharing interesting and relevant content—your own, from third parties, and from people you are following / would like to have following you. What helps most, however, is having your content shared and passed along by others with high influence in your market space.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JULY 23, 2013

So, once you’ve developed useful and compelling content, incorporating the words and phrases your customers are likely to use when searching, how can you attract links to your site? Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Social media.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

FEBRUARY 2, 2012

The first is finding topic ideas for tech-oriented content: “take a look at all of the ‘open questions.’ I can take a peak at this list (here we see 44 unanswered questions) and pull together all the questions that myself or anyone else authoring content for the blog could answer.”

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

JANUARY 12, 2011

contention that “You don’t need a PR agency.&# Google Launches Blog Finder for Any Topic by ReadWriteWeb. Marshall Kirkpatrick dives into Google’s expanded blog search capabilities and concludes “The search results in this new search by blog feature look pretty good to me. Post on Google Buzz.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

Social Media 150

Social Media Aggregator B2B Technorati 150

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. If Google Alerts had been developed with a focus on social media, this would be it. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Post on Google Buzz.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

AUGUST 23, 2011

A closer look at Google stats (see below) reveals an even more remarkable point about search: while direct and referral traffic tend to be “spiky&# based on the popularity of individual posts, search traffic is more consistent over time. And of course writing compelling content for your audience. Syndication is also helpful.

Syndication 186

Syndication Data How To HootSuite 186