Waxing UnLyrical

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Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product.

Content 150
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On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet. He also blogs.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one.

Metrics 191
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Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

If the agency you hired was only hired to write content, how hard would it be to switch them out with another agency? While we could argue that content writing is not a commodity (I don’t believe it is), many executives and bearers of big checkbooks may disagree. In this scenario, do you want to be a content agency?

Strategy 161
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Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

Content 198
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#measurePR Recap (July 2017): How Major Media Measures Content

Waxing UnLyrical

In July, #measurePR discussed how major media outlets measure their content initiatives. Here’s some of what we talked about: On whether a perfect content strategy exists: A2: No! On the metrics to use when analyzing content: Metrics are client driven. We welcomed two high profile editors: Jon Gelberg of Inc. A3 (cont.)

Content 188
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. So which one garnered more interest according to Google trends? User-generated content is far better at creating that community. Their interaction is content of the highest order. Here they are: 1. Gamification.

Content 253