The Social Media Incubator

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High Quality Content: What It Is & Why Your Website Needs It

The Social Media Incubator

You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content. But what does that mean?

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Content is King for Social Media Success

The Social Media Incubator

Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. If you want to succeed at content marketing, then we encourage you to develop a strategic content marketing plan for your business. Write it down.

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Duplicate Content Earns a Google Slap

The Social Media Incubator

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Google 114
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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

This week: Facebook added a new feature to bolster their news service, Weird Al Yankovic provides a great marketing case study, and Google is giving prominent search placement to users. Google to Reward Users of Google+, Hangouts, and YouTube Live. Facebook Gets a Fresh Look as News Service.

Marketing 179
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Where Search Is Headed

The Social Media Incubator

Just recently, Google moved us closer to real semantic search. In what is becoming one of the most talked about Google algorithm updates since Google Penguin (2012) and perhaps the most comprehensive update since Caffeine (2010), Hummingbird is supposed to affect 90% of searches. It was rolled out in late August, 2013.

SEO 130
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Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

Take a look at your analytics to see what content seems to be working and who your audience continues to be. While creating interesting and engaging content, make sure you are referencing current trending topics. While creating interesting and engaging content, make sure you are referencing current trending topics.

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How Important Is Local Search for Your Business?

The Social Media Incubator

It also includes claiming your business listings on Google Places , Yelp , Yahoo and Bing Local. Beyond that even, you can obtain reviews of your product or service on sites like and many other sites where you can post content and link back to your site. Local search is about more than providing keywords for search engines to chew on.

Yahoo 100