Social Media Strategery

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Create Better Content by First Creating a Better Relationship with Your Lawyers

Social Media Strategery

Using Google Images can cost you thousands of dollars. And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. A Tweet triggers a $6M lawsuit.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. I will do at least a cursory Google search before I write a new post to see what other people are saying about the topic about which I’m going to write.

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The Federal Government Can Learn a Few Things from a New State Government Website

Social Media Strategery

personalized, search-centric design, real-time content. Notice the real-time search like you see on Google? Those aren’t generated by Google. I know I’m a little late in writing about this so I’ll try not to repeat all the stuff that Alex, Andy, Luke, Abhi, and Kristy have already said. Utah.gov 2.0:

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Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

This isn’t a new concept – do a Google search for social media leadership buy-in and you’ll come across thousands of articles and case studies all saying some variation of, “focus on the business objectives, not the tools.” ” For Enterprise 2.0 to be successful, we have to take it much further.

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Dear IT Guy, Can You Actually Use the Tool You're Creating.

Social Media Strategery

Fri, Aug 27, 2010 Government 2.0 , Social Media Do the top developers for Google’s Android operating system use Blackberries? actually use the site you’re building, you’ll create a solid base of content before you even start to open it up to more people. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0

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