Direct Marketing Observations
SEPTEMBER 15, 2011
It’s no secret to most of us in the digital world that Google’s track record in trying to roll out socially infused applications is not good. I can’t even remember the last time I checked in at Google Buzz. I’m starting to think that maybe Google Plus might fall into that category as well. To consume it?
Direct Marketing Observations
AUGUST 9, 2012
Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.
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Direct Marketing Observations
OCTOBER 13, 2011
We’re content starved. The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Good content is getting lost in the firehose of bad content.
Direct Marketing Observations
FEBRUARY 17, 2011
I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. and that in and of itself can be revealing-sometimes content that you think is going to be worthwhile turns out to be crap.
Direct Marketing Observations
AUGUST 15, 2011
Thus this post could have easily been titled, “Content for content’s sake&# or “Crappy content for search engines&# , or “The difference between worthless content and worthy content&#. Good content takes time. Like it or not we are a search driven society.
Direct Marketing Observations
FEBRUARY 24, 2012
You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. The more content that is created, the more that you have to choose from. You like western saddles. Is that a good user experience ?
Direct Marketing Observations
FEBRUARY 23, 2011
It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. It may in fact increase the value of content created and networks joined, as well as the volume and frequency of participation. Game changer alert! Let that sink in for a second. Is this is a good thing?
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