Dave Fleet

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Three Ways To Wag The Long Tail Of Content

Dave Fleet

Useful content. It (I hope) is useful stuff; content that people find applicable and helpful. Evergreen content. As someone pointed out to me on Twitter, Google “good communications plan” and this post is the top result. I got to wondering why this is happening. Here are my ideas: 1. Optimize for search.

Content 279
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Monday Morning Reads: Churnalism, Bubble Bursting, Influence Limits

Dave Fleet

to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. The Next Web: Google acknowledges Gmail issues as users complain of missing emails. Hubspot: Google Changes Algorithm to Punish Content Farms.

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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 305
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Search Engines Are A Conduit, Not A Source

Dave Fleet

Think about it – when you look for information on something, you go to Google (or Bing, or Ask.com, or whoever…) and type in your query. Search engines understand this – Google optimizes its page to get you off its site as quickly as possible. Why does this matter, and am I just being pedantic?

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A Digital Lens on the U.S. Election

Dave Fleet

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 150
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50 Great Apps for Your iPad

Dave Fleet

GoodReader – Integrates with Google Docs, Dropbox, box.net and other services. NPR content, in magazine format. Google Earth – Excellent port of the tool over to the iPad. Google – Suite of Google apps. Dictionary.com – Dictionary for your iPad. Great for jotting down ideas. Great interface.

iPad 321
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Social Mediators 7 – Eqentia – Social Media Monitoring Tool For Enterprises

Dave Fleet

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. Eqentia has been seed funded by Extreme Venture Partners , who also funded Bump Top , which was recently acquired by Google.