Akamai Marketing

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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5 Often Untapped Strategies of Early Adopter Marketing

Akamai Marketing

Puzzles and quizzes are intriguing to these people, but they get bored easily, so make sure the content matches the intelligence level. Google generally does this really well when it launches products. Google definitely has marketing to early adopters down. They aren’t necessarily the “Buzzfeed” quiz takers.

Strategy 100
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6 Things To Empower Your Social Media Campaign

Akamai Marketing

You’ll probably quickly get to the point where content creation becomes a topic. Who will create the content? Even if you outsource your content to a PR or video firm, you’ll still need to be involved with the topics and subjects. Google Analytics is a good start, but it won’t be enough.

Campaign 176
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5 metrics to track on Twitter

Akamai Marketing

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229
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Tool Tuesday: PostRank Analytics

Akamai Marketing

As a blogger, there are numerous tools at your disposal to track how your content is doing. Most obvious of these is Google Analytics. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank.

Postrank 134
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Determine what the benefits to blogging will be. Then live it.

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Best WordPress Plugins for Business

Akamai Marketing

Make it easy for your readers to share your content to almost any site they wish. There are also some basic analytics which you can connect to your Google Analytics account for a deeper dive. Sexy Bookmarks by Sharaholic. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed. Cost: Free.

WordPress 213