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How to Use LinkedIn for Lead Generation

Webbiquity SMM

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. Image credit: C_osett on Flickr. If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. LinkedIn rules in lead generation.

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Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. Sponsored post.

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Monday Roundup: Content Rules

Waxing UnLyrical

A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules.

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Monday Roundup: Content Counts

Waxing UnLyrical

Image: Sean MacEntee via Flickr, CC 2.0. Content is the “meat and potatoes” of everything from websites to newsletters to blog posts; without content you literally have nothing. So this week’s roundup brings you some stellar content… about content. How To Get Leads With Content Marketing.

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Flickr Friday: Sexist Profiling on Twitter

Firebelly

» June 04, 2010 Flickr Friday: Sexist Profiling on Twitter Heres an interesting look at a breakdown of the several different Twitter user types. Digitalia | Indianapolis Social Media Marketing « Jakes Take: Fresh Logos, Fresher Coffee | Main | YouTube Tuesday: I Can Make You Go Viral! Its kind of sexist really.

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What Compels People to Share Your Content?

Waxing UnLyrical

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256