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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Cinime Lets Moviegoers Connect Little Screen To Big Screen

The Realtime Report

The second screen platform, designed by Phonix, recognizes time, location, image, and even sound; this helps the app decide which content to send to users during the movie, and when to send it. Before taking a seat, users can scan posters in the lobby and potentially receive rewards based on the frequency of their visits to specific theaters.

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7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires.

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Well, I was hooked and found [link] , which has a lot of hidden features and content: And then more content leads to the blog [link] , updated recently, run by a character in the movie, Josh Minkin: What’s this have anything to do with Super 8 and the plot? There is clearly a storyline to the content. Related Posts.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

They’ve put out diverse and relatable content and maintained a healthy relationship with audiences. Dabbling in diverse content formats Chanel’s content strategy tends to leverage video marketing and advertising. Chanel’s content marketing strategy includes creating and sharing content in various other forms.

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Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

Nesamani is a character played by Tamil actor and comedian Vadivelu in the 2001 film Friends. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani. Who is Nesamani? Why was the world suddenly concerned about Nesamani?

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Understand Social Media in 3 Words

Ari Herzog

In the 1989 film “Field of Dreams,&# three words were immortalized by the character, Terence Mann, played by James Earl Jones: People Will Come. If you upload photos to Flickr and videos to YouTube and documents to Scribd and Slideshare and Posterous, people will definitely come. I have a hunch you know the three words.