Buffer Social

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. After all, an idea is only one part of a published piece of content.

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YouTube Video UGC Authentication 94

Hootsuite

MARCH 14, 2023

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. At this point, there are dozens of places to drop your original film work. The Youtube link method seems logical, doesn’t it? Let’s do this.

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Social Networking YouTube HootSuite URL 97

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

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Strategy Marketing Banking Influencer 175

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

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YouTube Features Engagement Hashtag 71

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. But while formats may shift, video is here to stay.

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Video Film Content How To 91

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

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Video Social Media Strategy Film 144

Social Media Strategies Summit

MAY 24, 2019

Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. Enter YouTube.

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YouTube Brands Fashion UGC 124

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

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YouTube Privacy Mobile Video 130

Convince & Convert

SEPTEMBER 19, 2013

The creativity and power of Vine continues to generate headlines as marketers keep pushing the limits of what’s possible with the popular six-second video platform. The latest example comes from Airbnb, which recently released the first short film, “Hollywood & Vines,” created by crowdsourced Vines.

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Crowdsourcing Film Travel Video 139

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here.

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B2B Video Strategy Film 125

Convince & Convert

JUNE 8, 2014

This is the sixth in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. here’s a post I wrote about their nifty content amplification tool ). For more of this series (and others) please subscribe to my YouTube channel. We call it atomizing content.

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Content Marketing eBook Film 158

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. million Facebook: 15 million YouTube: 17.6 Instagram: 10.3 Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Sprout Social

NOVEMBER 1, 2023

If you’ve ever seen movie bloopers or an interview from your favorite actor on the set of their next film, you’re familiar with the thrill of seeing the magic behind the curtain. From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content.

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Campaign Content Upcoming Authentication 89

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? An example of user-generated content from Calvin Klein. Where does UGC content come from?

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UGC Content HootSuite Authentication 145

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

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Social Media Management Skills Social Media Metrics 227

The Realtime Report

NOVEMBER 2, 2012

By September 20th it had received the most likes of any YouTube video, according to Guinness World Records. What fueled this meteoric rise in popularity – the content, the marketing, celebrity tweeting, or some combination of these elements? million subscribers to its YouTube channels and nearly 1.6

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Content Film Marketing How To 194

Keyhole.co

DECEMBER 26, 2023

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content. Instagram: 19.1

Social Media 52

Social Media Strategy Sports Meme 52

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. However, before you go head-on and start creating content, you need to understand that it’s not just about posting any random content and expecting results.

Strategy 91

Strategy Marketing Banking Influencer 91

Bill Hartzer

JANUARY 23, 2024

Munch’s annual state of short-form video 2024 report has just unveiled a surprising twist in the video content distribution preferences of businesses. Dive into the juicy details and discover the secrets of mastering short-form content in the ever-evolving digital landscape!

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Report Platform Video Film 94

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. One thing that has stood out to us is that TikTok has unlimited rights to re-use and repurpose your content (royalty-free, fully transferable, on any platform they want). What is TikTok? Source: [link]. What Works.

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Marketing Authentication Trends Feed 217

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. Will you see the film?

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Social Networking YouTube Film Paid Search 172

agora pulse

AUGUST 31, 2017

Let’s face it, creating video content for social media can be unrewarding. In this post, we’ll look at 7 ways to repurpose video content to give it a longer life. I’ll include tools that will help you turn your videos into new content. Video content is hot on social media. Don’t despair.

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Video Content Film Instagram 155

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. Premiere Pro.

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Team Video Tools Marketing 125

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

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Brands Content Hubspot Marketing 80

Pixlee

APRIL 28, 2021

There is intense competition in digital marketing. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. 98% of the content collected was also organic. .

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Campaign UGC Content Sports 97

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. The app was launched in August and by no one else than the founders of YouTube. Why so popular? How to do it?

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Video Film Instagram YouTube 266

Convince & Convert

SEPTEMBER 25, 2013

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. If you enjoy creative content marketing, you’re in for some great s**t.

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Content Posterous Marketing Wiki 144

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

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Small Business Social Media Strategy Authentication 113

Buffer Social

FEBRUARY 13, 2017

Video marketing is one of the most-talked about subjects in social media right now. Marketers, brands, and businesses everywhere are all jumping aboard this incredible trend that has truly begun to take take over our social news feeds. You’ll also learn tips like: The secrets to YouTube SEO. Start with educational content.

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Video Film Marketing Wireless 111

Convince & Convert

NOVEMBER 13, 2014

With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life. “You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge. Image via AdAge.

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Content Brands Case Study Hotels 159

Convince & Convert

FEBRUARY 17, 2015

Image via BigStockPhoto.com Multimedia integration has become an integral piece of content marketing in the digital space. A player in the game for a long time now has been YouTube, as creators on the network have been able to connect with an audience through video in a variety of wildly successful ways. Give it all way quickly.

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YouTube Marketing Video Film 60

Sprout Social

SEPTEMBER 7, 2022

Throughout this article, we’re going to dig into what TikTok marketing is, how to create your own TikTok business account and provide six tips for ramping up your brand’s TikTok marketing strategy. What is TikTok marketing? Business accounts can use third-party tools to schedule and manage TikTok content.

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Brands Marketing Influencer Analytics 88

Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content? In one word: convenience.

Video 76

Video Film Meme Trends 76

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Research Social Media Airlines Marketing 143

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. billion worldwide in 2023, becoming the highest-grossing film based on a video game just one week after its release. 

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Social Media Film Meme Apple 93

Sprout Social

JULY 28, 2022

Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content. At Sprout, we use a video production template to help us scale our content. Film videos in a flash.

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Template Templates Social Media Video 95

Devumi

JANUARY 14, 2015

For the average person, YouTube will do just fine as a video sharing platform. For serious filmmakers trying to get their films out there, and meet a community of like-minded individuals, there are a number of reason to choose Vimeo instead of YouTube. Over 6 billion hours of video are watched on YouTube each month.

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