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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Social

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

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How to hide likes on Facebook: Your step-by-step guide

Sprout Social

You don’t need to create content just for likes. Many social media users are using the number of likes on their posts to validate themselves and the content they create. In their minds, the more likes they get, the better their content is. This will open all your privacy-related settings. Improves mental health.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI ethics is a system of moral principles and professional practices used to responsibly inform the development and outcomes of artificial intelligence technology. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. What are AI ethics?

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7 steps to a successful social media video marketing strategy

Sprout Social

Plan content production. As we’ll discuss later on, this becomes specifically tied to the type of video you’ll produce and inform your future videos. There are five stages of a marketing funnel and videos can fall easily into each stage, as long as you develop your video content strategy to intentionally target these stages.

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How to Use TikTok: Beginners Start Here

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. Users can make videos that range between 5 seconds and 3 minutes long, and use a massive music library and fun effects to quickly edit together bite-sized digital films. What is TikTok? You’re a TikTok-er now!

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The Ultimate Guide to Social Media Live Streaming in 2020

Hootsuite

As the feedback comes in from your viewers, like hundreds of crowd-sourced directors, you can adapt to their requests and keep your content top-notch moment to moment. All of the big social platforms prioritize live content in their newsfeeds. Here’s demographic information on each of the major social media networks.

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The complete guide to YouTube Live in 2021

Sprout Social

We’ve also included tips on how to use various livestreaming features to create engaging live content. YouTube Live is YouTube’s livestreaming feature, which enables content creators to interact with the audience in real-time via video and chat. You’ll just be filming yourself or anyone else in front of your computer.

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