Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

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Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

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Social Media Strategery

NOVEMBER 30, 2008

This is a cheap and relatively simple way to allow your users to choose how they wish to consume the content on your site. You don’t have to change what content you put on your Intranet – just place a “Comment on this article&# button at the bottom of your Intranet content. Add RSS feeds to your website.

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56

Social Media Strategery

AUGUST 21, 2015

Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before. Despite their love for the ‘Burgh, many young PR and marketing pros unfortunately still look at the city as a second-tier stepping stone. This post originally appeared on the PRSA Pittsburgh blog.

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Hotels Creative Commons Communities Class 50

Social Media Strategery

JANUARY 21, 2010

I do Web, marketing and social media consulting ( [link] ), but put a lot of effort into GovFresh. Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 How do you fit it all in?

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Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

JUNE 13, 2016

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. search it out. CC BY-SA 3.0, [link].

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Content Film Data Feed 50

Social Media Strategery

DECEMBER 30, 2008

Having done this work (online communities, collaboration, user-created content, etc.) Having done this work (online communities, collaboration, user-created content, etc.) link] Andrew Krzmarzick Steve – I would second this book recommendation – read last year and passed it on to our head of Marketing and Communications.

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Gov 2.0 Social Media Web 2.0 Wiki 77