Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

OCTOBER 29, 2010

Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Well, to be more specific, it doesn’t make things easy for brands who provide mediocre content. You see, Facebook doesn’t treat all content equally. The rise of spacial marketing.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. This week’s result reminded me that marketers aren’t the only ones using analytics to drive our programming.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

DECEMBER 26, 2010

Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. Here are the books I read in 2010 (Amazon links are affiliate links): Non-Fiction. Start Engaging.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William says that he had the funding to carry on with the development of the product and to explore its marketing potential.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

FEBRUARY 16, 2016

As push-focused marketing gains more traction on social channels and as social platforms limit brands’ abilities to organically reach the people who have shown affinity for them, many companies are shifting dollars away from community management and into media dollars. Low-cost content production is gaining traction. Sorry, Quebec.

Mobile 105

Mobile Trends Compete Loyalty 105