Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Company-centric content. Never sharing other people’s content. Unless you’re marketing to a very specialized niche, using plain English will make more people more inclined to share your content. No way for fans to publish content. This will inspire a quick un like. In social media, most good deeds go rewarded.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

After attending SMX (I’ll post something on that soon) and SES NY, I realized that Twitter is a useful tool for conferencegoers to communicate their whereabouts or to share breaking news and announcements. This was particularly prevalent during the South by Southwest conference several months ago, which helped fuel Twitter’s growth.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

DECEMBER 27, 2011

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. 23 : First Panda Update (Farmer Update) – Aimed at finding sites that write irrelevant content and then optimize it for rankings; often referred to as “content farms.”

Google 176

Google Small Business Engineering Guidelines 176

Techipedia: Tamar Weinberg

AUGUST 21, 2012

I am not alone in not being pleased with the new way that comments on pages from non-admins are marginalized from the main content of the page, positioned well below the fold in the right column under the heading “Recent Posts by Others on [page name].” ” And there’s no other option. Like this post?

Facebook 274

Facebook How To Drupal MySpace 274

Techipedia: Tamar Weinberg

JANUARY 24, 2012

If you’re considering acquiring or building a user generated content site, here are a few things I’ve learned that may help you. BizSugar is built on Pligg, an open source content management system. Learn to Use the CMS. The great thing about it is that it’s free. makes sense for BizSugar. Like this post?

Small Business 200

Small Business WordPress Communities Content management systems 200

Techipedia: Tamar Weinberg

JUNE 19, 2012

You have the opportunity to build a library of content populated largely by your own customers. Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

JANUARY 12, 2011

We use the channels not only to post content and messages to our consumers but we converse with them there as well. One of our biggest goals is to consistently be aligned with our content and messaging so we meet regularly to ensure that we are all on the same page. There are a number of channels (Facebook, Twitter, forums, etc.)

Sports 204

Sports Communities Social Media Forums 204

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. fans or followers) talks about you, interacts with you, and shares your content, they’re showing their own friends and families that they like and trust you.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

By being able to assess the sheer popularity of specific video content, marketers can track what styles of video benefit their brand, business, or blog the best. Being aware of rises and falls in your content, online presence, and Internet influence will be exceptionally valuable when planning your next online marketing campaign.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Social media through promotions, viral content , blogging , and other methods can help drive relevant links back to your website, which in turn helps your site become more findable via search engines. Links : Links are the currency of the web. And yet, with a brand as big as this one, they only tweeted 5 times per day? Like this post?

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. Ongoing SMM Activities. This requires a lot of organization and repetitive activity.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

APRIL 12, 2011

If it’s a fan-gated “Reveal&# tab (where non-fans are shown different content than fans), is the offer sufficiently enticing to encourage visitors to Like your Page? Reveal tabs are a great way to build up your fans, if done well.). How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ].

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While each social media analytics platform will shape reporting, users often fail to use the strongest capabilities that are present in that platform; in Radian6, there is a way to find the most engaging content, something that I talk a lot about in Social Media Analytics. Most influential Twitter accounts associated with this article.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

APRIL 17, 2012

One way that Google measures the relevance of the content on your site is by looking at the amount of and the quality of the links to your site. Google likes video and other media content. Below is a YouTube Video about embedding: Search engines. Do everything you can to get ‘Google juice’. Google juice is another term for PageRank.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Humans can relate to emotional content, and laughable content is always golden. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something. Accelerated by MaxCDN Content Delivery Network. Informational Give a man a fish, feed him for a day.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. He is an experienced SEO copywriter and content optimization specialist. If you sense that every phone conversation is going to be an ordeal – keep looking! Over to You: What factors have I overlooked? Follow Brad on Twitter. [

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

APRIL 10, 2012

It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Like Patrick, anyone who’s tried starting a site from scratch will know first-hand how much work it can be to attract and retain an audience. Like this post?

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

Share Valuable (and Relevant) Content. He shares all kinds of great content related to personal branding and careers. Some of it is his content from his websites. When you share entertaining, educational and/or inspiring content, you begin to become THE go to resource for something. Are you showing you? Like this post?

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. It’s pretty clear from the buzz around them that this is the year of the web video. You’ve probably seen statistics claiming as much. The Use of Animation in Digital Marketing is a post written by Tamar Weinberg. ]. Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Consistent branding in the digital age requires constant monitoring, responding and generating content on a regular basis. This takes a lot of commitment, sheer volume of work and specialization, and many companies now outsource a lot of their online campaigns and PR to external agencies. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Putting effort into commenting, voting upon submissions, or resharing the content will be a more effective use of your time. If you’re just going to throw your URLs to an discerning audience, and not spend time getting to know the people on those social sites, you’re wasting your time. Kittens are nice too. Photos by Shutterstock.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Make your customers feel like they’re part of an exclusive text club, rather than just a boring mailing list, by offering premium and exclusive content. Once you have acquired this list, it is important to segment and profile your customers in order to target certain groups correctly. is a post written by Tamar Weinberg. ]. Like this post?

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Caveat to membership and community participation is that one can spend so much time commenting and interacting that he/she doesn’t spend the time developing their own content (confession). It does seem like they want a ‘content sharing’ community to develop as you mentioned. Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

APRIL 24, 2012

Brad Shorr is Director of Content & Social Media for Straight North, a leading Chicago SEO firm. A second issue is strategic: businesses don’t always organize a marketing program around their websites, even when their site generates a substantial number of leads. But that’s another post! Over to You. Are you tracking leads now?

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

SEPTEMBER 13, 2011

Anyone can write dry, flat content for their LinkedIn profile, so if you want to attract attention then why not add some of your own personality to your content while keeping professionalism in mind when doing so? The way you carry yourself and interact with other members is extremely important. Add Your Personality. Like this post?

LinkedIn 234

LinkedIn Tips Statistics Groups 234

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Brad Shorr is Director of Content & Social Media at Straight North, a Chicago-based Internet marketing agency. Over to You. What factors are most important to you in evaluating a marketing agency? What factors would you consider in addition or instead of these? Brad has also worked in-house for a large industrial firm and as a freelancer.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. Accelerated by MaxCDN Content Delivery Network. First, I’m going to say kudos to Apple for trying involve themselves in the world of social media.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Whether it’s Flickr , StumbleUpon , Digg , del.icio.us , Twitter , Facebook , Sphinn , LinkedIn , blogs , blogs , more blogs , and even more blogs , you can find me looking for the most pertinent content that aligns with my interests. As the landscape changes, so does the content. Accelerated by MaxCDN Content Delivery Network.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Deliver smart, innovative, to the point content that provides genuine value. Accelerated by MaxCDN Content Delivery Network. I’ve personally taken this concept so far that I now have a pretty new box at the end of most blog posts which highlights other bloggers that I enjoy. This blog is written and maintained by Tamar Weinberg.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The way that we explore and discover content on the Internet has drastically changed in the last decade. The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

JUNE 3, 2010

Accelerated by MaxCDN Content Delivery Network. &# question a hundred times. Thankfully, now I am.) It can’t be fed, it can’t clean up after itself, and it definitely won’t like you if you don’t burp it. This blog is written and maintained by Tamar Weinberg. © 2006-2010 Tamar Weinberg.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 25, 2008

Touted as more of a “content discovery&# engine than a news engine, StumbleUpon lets you discover news, but not necessarily in a timely manner. Accelerated by MaxCDN Content Delivery Network. As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. © 2006-2010 Tamar Weinberg.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

MAY 9, 2008

It was harder for the good stories to bubble to the top even though most people who would have voted on this content endorsed the content and trusted the submitter (which isn’t exactly easy on Digg). I have no desire to be a top digger but I do want to share good content. The community had to react.

Digg 100

Digg Sites News API 100