Sherrilynne Starkie

JANUARY 4, 2018

Instagram has improved content discovery by recommending posts in users’ feeds. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. A tick of box makes multiple placements a piece of ease. Recommended for you by Instagram. Jan 03, 2018.

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 22, 2018

Facebook removes content from Russia and Iran. Instagram is testing recommended posts in Feed, a new way for users to see content they may like. US-based users can just say “Hey Google, tell me something good” to receive a brief news summary about people who are solving problems for our communities and our world.

News 150

News LinkedIn Instagram Upcoming 150

Sherrilynne Starkie

NOVEMBER 26, 2017

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Facebook Creators for video content. The new feature is being tested now and should be made available soon.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

MARCH 26, 2018

The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. Most of Pinterest’s content is business related as users share products they might be interested in buying some day.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

JULY 28, 2012

The should make it easier to surface the most relevant content for each individual. Content curation on the rise. Users can see what connections are talking about and can engage by liking, commenting updates (sound familiar?). Now network updates and articles are featured at the top of the feed. PLEASE LIKE MY FACEBOOK PAGE.

LinkedIn 304

LinkedIn Curation Newsletter Social Networking 304

Sherrilynne Starkie

JUNE 16, 2013

Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post. The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!).

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. The means nearly 20,000 more posts daily.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

FEBRUARY 26, 2018

Twitter is now banning apps that allow you to simultaneously post identical content to multiple profiles or liking or retweeting from multiple accounts. Now users can decide how recipients can view content sent directly. The ban includes apps that schedule tweets to multiple cards too. More ways to share 3D posts on Facebook.

Social Media 124

Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

JUNE 29, 2014

Related posts: Analytics: what matters to content marketers? The demonstration I saw highlight three interesting features: Early detection and warning system. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral. Analysis of spikes. Volume spike analysis. Related articles.

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Sysomos Analytics Tools Radian6 333

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 13, 2018

Stories are becoming a dominating social media format and should be a central part of content planning. Facebook is testing search ads in its search results and Marketplace, according to industry reports. The test could expand based on results. Search ads will not appear on desktop. — SS. via GIPHY. — SS. via GIPHY.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

JUNE 30, 2015

It’s popular, important and low-cost content that is sure to drive traffic. Its website depends on advertiser income so the need to drive traffic is great; the competition for people’s attention is even greater. The Citizen is being clever about it too. The narrative is snappy and interesting. There is no boring weather map either.

Advertising 150

Advertising Report Cost Feed 150

Sherrilynne Starkie

APRIL 6, 2018

million accounts for terrorist content and has increased transparency on withheld content. Facebook is rolling out a new feature to provide more context about stories and content so users can decide for themselves what they want to read or share. Social media platforms are trying to clean up their acts. Twitter has suspended 1.2

Social Networking 80

Social Networking Wikipedia API Small Business 80

Sherrilynne Starkie

JANUARY 25, 2014

Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Last week native ads went mainstream with the launch of The New York Times new website and a subdomain which distinguishes paid content in the publication from editorial content.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? There’s no doubt that video content is incredibly powerful in its ability to engage viewers. Digital formats make video content affordable and quick. Key facts: Comedy is the most popular video content.

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Video Content Statistics YouTube 307

Sherrilynne Starkie

APRIL 26, 2015

It is extremely efficient as a content channel. The Ottawa War Memorial shooting happened just around the corner from my office but I found out about from Twitter first. To keep abreast of events as they happened, I spent that day with one eye out the window and the other on my Twitter feed. Twitter is central to most of the client work I do.

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Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. There’s a next phase to sharing a link in content curation: take those links and add “what’s my take on this?”

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Curation Findability Journal Collaboration 299