Buzz Marketing for Technology

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

They spend all of the effort to get the page perfect and have it be in compliance with their corporate guidelines but they have no real plans for how they are going to grow their base of Fans with rich engaging content. It occurs to me my definition of content often differs from their definition of content.

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Spend More Time Planning your Content Strategy!

Buzz Marketing for Technology

Everyone seems content to dive right in and start planning their presence on these channels but is missing the point from a marketing perspective. The point is you need to plan the flow of content that will go into these channels. The channels you choose will only be as good as the content you publish with them.

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. A “like” is a passive response to content, while a comment is engagement. What are they interested in – sports, music, TV?

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Reinventing Invention: Online Only Video: The New Yorker

Buzz Marketing for Technology

Skip to content. View the table of contents. TABLE OF CONTENTS. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Fiction & Poetry. The Talk of The Town. Online Only. The New Yorker. Online Only.

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What’s your Social Media diet?

Buzz Marketing for Technology

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work).

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. Also keep in mind Facebook Pages are indexable so be sure to write your content with good SEO in mind. There are a variety of ways to syndicate content on your Fan page.

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Spray and Pray Marketing 2.0

Buzz Marketing for Technology

If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content.

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