Trending Sources

Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds.

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Feature Friday: How iGoogle is My RSS Feed HQ

Ari Herzog

The following is a guest blog article by Chris Apple. I don’t know about you, but as a real estate blogger, I tend to read a lot of blogs during my workday. Some of the blogs I read on any given day range in topics from SEO blogs , real estate blogs , social media blogs , and blogs about blogging. As you can see, I use iGoogle for all of my RSS feeds.

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The Secret to Feeding Your Family with a Blog


It said: “FEED THE PEANUT&#. For you, Feeding the Peanut may mean paying medical bills or mounting credit card debt. Or perhaps recovering from a bad stock or real estate investment. For me, Feeding the Peanut is taking care of those that I love, including my newborn daughter. Feeding the Peanut was becoming increasingly expensive. The answer?

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Social Media Time Management: The Best-Kept Secrets Revealed for Curating, Creating and Promoting Hot Content

Katie Lance

When you can answer those questions, you can then put into your calendar when you are going to do three major things: Curate content. Create content. Promote content. So let’s break this down a little further… Curating content. For me, I spend a few minutes every morning looking for great content to curate. Looking to set up alerts for content?

How to Keep Your Social Media Content Real, Entertaining and Creative

Katie Lance

It can be a real struggle: day after day, week after week and month after month to come up with creative content for your social media channels that is authentic, entertaining and creative. The key to getting a high level of engagement, likes, reach and clicks on any platforms – depends a lot on the type of content you consistently are putting out there. Funny? Creative?”

7 Facebook Marketing Case Studies


Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. The all-in-one marketing software platform wanted to promote its brand in a 3-month campaign as a thought leader in the B2B field on Facebook to: Lead fans to its Page and ultimately engage them with other content. Corcoran Group Real Estate.

Visual Content and your Brand

Proactive Report

And being ahead of the pack, in no small way, means that your content needs to be visually engaging. Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention.  BE ORIGINAL.

Use Photos to Stand Out in the Facebook News Feed


To really draw attention to this step-by-step tutorial and stand out in my fans’ news feeds only requires a little extra thought and attention to detail. Take the main image that you would like to show up in the News Feed and break it up into two or three parts using a photo editor. Change the name to reflect the contents of the album. Step 1: Breaking up the image.

Content Is No Longer King: Curation Is King

Content Is No Longer King: Curation Is King Steve Rosenbaum , | Jun. See Also: THE MICROSOFT INVESTOR: Even With Impressive ROIC, Stock Might Reach New Lows Watch Out Data Hogs: Verizon To Join AT&T With Its Own Tiered Data Plans Foursquare Is Going To Tell You Where To Eat Pretty Soon "Content is King" -- no longer. Bloggers make content. content is emperor!"

3 Ways Brands Can Prepare For Facebook Timeline


Cover photo dimensions are 850 x 315 pixels – major real estate you don’t want to waste. Like now, a majority of the interactions with your brand on Facebook will take place in the News Feed – not on your Page (or Timeline). Continue posting the same quality content, photos, videos, questions and links that your fans have already come to appreciate! Rumor has it Facebook will be rolling out Timeline for brand pages any day now. The most frequently given date is February 29. Prepare your cover photo. Establish your timeline of events.

Seven Simple – Yet Powerful – Tips to Grow Facebook Engagement


Yet, with an eye toward constant improvement, Polar Bears International made a few simple changes to its format and content — all based on lessons from some of the best nonprofit social media managers. The results: 1,980 people engaged with the content through likes, shares and comments. Use that extra real estate to your advantage! Case Study Content Strategy Featured

Social Media Updates: March


Instagram Introduces Feed Algorithm to Show Best Posts First :  The inevitable has happened.  Instagram announced  that image feeds will be sorted to bring the most interesting or  relevant posts first. Facebook has long had a  News Feed algorithm , one that has drawn the ire of users and marketers alike. How do you feel about a potential Instagram feed algorithm?

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Much More Screen Real Estate! The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. With the new layout providing so much screen real estate for visual branding, it has raised the bar for a Page’s visual branding on Facebook.

Tumblr Now Has Live Video: Why and What Your Brand Can Do About It

Simply Measured

Live videos on Tumblr can be reblogged, giving your live content a longer lifespan on a whole different network. Related to this: your videos live on on Tumblr, so Tumblr users won’t miss out on your content just because they missed the show. This feeds in well to today’s on-demand consumption model — especially among the young people who flock to Tumblr. This algorithm heavily favors live video content, and provides a big incentive for brands to publish live videos on the network. ” Yes, yes it will be. link]. The Details. Why Go Live?

Apps Are Media

Twist Image

Content is media." We have seen such a proliferation of content that the vast majority of brand created (and brand sponsored) content isn't much more that an ad vaguely disguised as content (a wolf in sheep's clothing, as it were). But, when I started writing about this idea that content is media (around 2004), it was taken with a massive dose of skepticism. Advertising was paid placement, while content was the stuff that had to be earned. It also further validated that content is media. Content is media. So, where is the real estate now?

Linkedin Update: Linkedin Products & Services Page To Be Removed


Key features of a Showcase Page: Cover photo or top image banner is larger than the Home Page image (fabulous real estate!). The two-column feed design highlights the most relevant content. You can manage content through 3rd party social media management dashboard like Hootsuite. Deep links (URLs that lead directly to those pages) will no longer function.

StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Evergreen content tends to perform better on StumbleUpon than hard news, which is why Channels are a particularly good opportunity for breaking news sites. Lifestyle Content.

Facebook Followers: Profiles vs Pages

Ari Herzog

Facebook explains following : “When you follow someone, you see their posts in your news feed. “Let’s face it, Facebook is becoming more and more of a waste of time for businesses that aren’t advertising because fewer people are seeing organic posts in their feed. Organic posts are competing against advertised posts in the newsfeed real estate and paid posts win.”

What Factors Affect Local Search Rankings? | Small Business Mavericks

Small Business Mavericks

Certainly, I think on-page content is one factor, and inbound links, to a certain degree, are also a factor. In other words, if you are a local real estate broker, a link from your Chamber of Commerce will likely carry more weight than a link from a national real estate website. About Us What’s a Maverick? But what else can be a factor? link isn’t necessary.

The Top 100 Blogs to Curate for Social Media Power Users

Buffer Social

Looking for some fresh content to curate and share on social media? With so many blogs to choose from , the challenge can sometimes flip from finding content to share to choosing which content to share. Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Here’s the list of the top 100 feeds used by Buffer customers.

7 Reasons Your Facebook Page is a Hot Mess

Convince & Convert

There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at one point in time. According to a recent study by Fast Company , 44 percent of social media users are most likely to engage with companies that post visual content : graphics, photographs, videos, and infographics. Image via Go BIG.

Three Ways to Get the Most From Your Brand’s Blog


Whether you’re new to the blogging game or you’re simply wondering how to squeeze your blog for whatever value it can bring your organization, it’s no secret that there are about a million dos and don’ts when it comes to effectively harnessing your own little patch of online real estate. Understand Content vs. Keywords. One excellent example of this is Havahart’s blog.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

Writing that she’s “heard that it’s easier to get into Harvard than into someone’s Facebook news feed,” Stefanie Grieser shares a handful of tips to help get your content noticed by fans, such as creating a photo collage instead of just posting a single image, and asking questions only at the end of posts. Many (most?) What are the best page apps for Facebook today?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Other applications are available for specific industries, including Legal Updates, Real Estate Pro and Lawyer Ratings.” ” LinkedIn To Launch Targeting and Analytics for Company Pages by The Content Strategist. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework. ’”.

10 Facebook Hacks to Make Your Small Business Look Colossal


Don’t leave this huge estate in vain. Colossal pages like Mari Smith’ s and John Haydon ’s use there cover image real estate to promote their upcoming events and courses respectively. 5. Here is a beautiful graphic which shows what type of content performs the best on Facebook. Here is how to use user generated content for getting colossal authority:  7.

5 Proven Tactics To Get More Views on YouTube


Deliver high quality content regularly and try as much as possible to focus on solving other people’s problems. Then, start to actually describe the content in the video and make sure to include lots of relevant keywords. This will make Google and YouTube happy as you’ll be feeding them lots of different keywords to prove that your video brings real value to people.

Are LinkedIn Groups Are Out Of Control?

Myrland Marketing

To build their reputation as a curator of quality content and conversation. If it was, then inappropriate promotional material would end up in a promotions tab (or banned if they are way out of line), leaving the main feed for discussions and content-sharing. Cowboy photo is used under a Creative Commons license from Rare Jackson Hole Real Estate ]. To learn.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This simple tool allows them to deliver content to their consumers in real time, wherever they are. While brick and mortar businesses, like restaurants, face challenges similar to  CPGs when it comes to engaging customers in real time, getting someone to try a $3 bag of chips in store is one thing. This is a guest post by Julian Rockwoord, a product manager at  Signal.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity SMM

You know the statistics : Facebook is the most popular method for sharing online content. How can I increase the probability that my fans will see my content updates? Your opportunity lies in engaging with fans through their News Feed. 20 Tips to Get Your Content Seen on Facebook by HubSpot. It’s approaching one billion users worldwide. ” Ouch. Mark R.

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Home Is Where Your Customers Are

Twist Image

This has little to do with Facebook throttling content and forcing brands to pay to boost their content (more on that here:  Facebook And A New Era In Paid Media ), or paying for premium real estate in the Twitter feed for more people to see a brand's call to action. That's the real question. If consumers become disengaged, because their experiences are mired in half-baked content that adds little-to-no value to their experience, they will fatigue. Be diligent with updating the content in a dynamic fashion. . content. an app. brand.

Content Aggregation For Links, Traffic And Buzz

For this post, I am not talking about scripting content, I am talking about manually collecting it and being a human aggregator of the best, editorially chosen material.  I know that’s not the usual definition of aggregation on the web, but I think the actual, not buzzword definition of the word works to describe this strategy. This includes aggregating content. Perfect.

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader. Based on specific criteria, normally actionable takeaways and evergreen content, I review the content and post it here to share with Techipedia readers and new visitors. Content Development/Marketing. Content Development/Marketing. Enjoy! Twitter.

Your Guide to the Google +1 Button


nice little reminder that you are out there recommending great content. If you are looking for more traffic from Twitter, then the best way to get it is to make it easy for Twitter users to share your content with their followers. All it takes sometimes is that one Twitter follower with hundreds of thousands of followers to take your content from zero to viral with one tweet.

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. just found myself actually using the browser to update Facebook statuses, catch up on the news feed, and chat with others. Share Button – It couldn’t be easier to share web content.

Writing Around the Web – Keyword Research, Google+, and Google Analytics


Optimizing Your ActiveRain Profile – ActiveRain is one of the top social networks devoted to Real Estate professionals. What Do Successful Real Estate Agents Have in Common – Interesting insight into the usage of technology, social media, and marketing & advertising strategies between the highest and lowest earning real estate professionals. 10 Great Google+ Pages for Real Estate Professionals – 10 Google+ pages in the real estate industry to check out to see how you can get more out of Google+.

8 Guiding Principles for Today’s Product Marketer

Convince & Convert

There are a variety of ways to go about gaining real feedback and insights from customers. This data can be used in your content marketing strategy, as well as key messaging in developing the marketing tools your sales force needs to be effective in their jobs. Get more content like this, plus the very BEST marketing education, totally free. highlight to tweet).

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

Viper Chill

At the time, bloggers were reliant on RSS subscribers more than ever and many of them used Feedburner to track how many people subscribed to their feed. We relied so heavily on our RSS feed readership to drive people back to our websites the concern wasn’t to dissimilar to how you would feel today if Facebook announced they were closing down fan pages. Just ask Jessica Hische.

9 Elements of the Perfect Post


Think of your headline as a tweet—would you click through to the link if it showed up on your feed? Try to break up your copy with several sub-headers as it will make it easy for readers to digest your content. To identify your keywords in the first place, make sure to check your content analytics tool to see what organic keywords and topics are popular with your readers. 4.

How Newspapers Adapt to Social Media

Ari Herzog

Closer to home, the Boston Globe offers three iPhone applications, including one for viewing real estate listings. The next time you visit Los Angeles, California, add this application to your iPhone , walk along the Hollywood Walk of Fame, and watch history come alive through archived news stories from the Los Angeles Times. Don’t have an iPhone? No problem. by Elephant's Eye.

This Week in Social Media

Social Media Marketing

In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs. That shouldn’t be a shock.

Forget What the Experts Say…You CAN Shortcut Your Way to Success with Social Media

But when it comes to real estate marketing, many agents struggle with working ON their business because they’re tapped by working IN their business. Now the reason I’m so passionate about social media as a real estate marketing strategy is because it gives agents who are willing to be a participant….a Search Technology for Real Estate And now a word from.

The Productive Online Business Toolbox: My Must-Have Tools

Techipedia: Tamar Weinberg

If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Plus, as Steve Rubel once illustrated , whether or not you read your Google Reader content on a regular basis, you definitely can use it as an awesome database. Gmail. Filter!

How to Build a Strong Social Media Presence

Rebekah Radice

Give Your Audience the Content They Crave. Providing valuable content to a group of eager and hungry consumers will increase conversation and amplify your message. Consistently analyze your analytics to assess what content resonates best. Adjust your strategy and your content when appropriate to keep your social media content fresh and your information relevant.

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