Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Determine what the benefits to blogging will be. Then live it. Be ruthless.

Press Release 238

Press Release Technorati Klout Metrics 238