The Realtime Report

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How Campbellā€™s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games

The Realtime Report

The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming. Other social media efforts for Campbell’s Go include: Tumblr: Campbell’s Go has its own Tumblr page, which features similar content to the Facebook page.

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How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry?

The Realtime Report

By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market. Meanwhile, a tremendous amount of content is being produced by nearly every broadcast category.

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Social Media News Ticker: Twitter Launches New Profile Design and Buys Android App Cover

The Realtime Report

Facebook is forcing all users to download Messenger by ripping chat out of its main apps – soon mobile users will no longer be able to send and receive messages on Facebook’s mobile app; they will have to download the Facebook Messenger app to chat on mobile (TechCrunch). Any social media updates that we missed?

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Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

The Realtime Report

Facebook launches a newswire so it can help the media ā€” while it competes with them - the FB Newswire is designed to give media outlets and journalists a realtime feed of news-worthy content; the service debuted on Thursday and is partially powered by social news verification service Storyful (GigaOM).

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Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Twitter now displays emoji symbols in Web interface – emoji users on Twitter can now see emoji characters on the desktop version, not just on mobile apps (NDTV Gadgets). Twitterā€™s Vine introduces direct video messaging – Vine now allows users to message each other directly via video (TechCrunch).

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web).

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

The automatic placement is designed to cover all Facebook products, including Instagram and mobile apps. By switching to custom placement and defining your own parameters, you can focus on the more effective placements, such as the mobile and desktop news feeds. Facebook lets you use automatic placement when setting up your ads.