Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. Lastly, become mobile-centric.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

MARCH 26, 2018

New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. The idea is elevate and strengthen quality journalism by making adjustments to the algorithm towards more authoritative content. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.

Social Networking 186

Social Networking Features Retail LinkedIn 186

Sherrilynne Starkie

DECEMBER 13, 2018

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. The test could expand based on results.

Social Media 150

Social Media Video YouTube Instagram 150

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Everything is being driven by mobile. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Only 20 per cent of those use it daily. This is changing.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

JANUARY 25, 2014

Online news sites Buzzfeed, Mashable and The Huffington Post all have their editorial and production departments involved in generating sponsored content. Last week native ads went mainstream with the launch of The New York Times new website and a subdomain which distinguishes paid content in the publication from editorial content.

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

DECEMBER 27, 2020

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers.

Video 307

Video Content Statistics YouTube 307