Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. So what’s hot on YouTube in 2022? Live videos.

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Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Building your audience online is tough.

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Likeable

FEBRUARY 12, 2020

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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Techipedia: Tamar Weinberg

JANUARY 12, 2011

Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. What’s a typical day like for you as the EA SPORTS Active Community Manager? We use the channels not only to post content and messages to our consumers but we converse with them there as well. I would say that a typical day is very busy.

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Convince & Convert

JULY 23, 2012

Sports have been played, enjoyed by spectators and covered by the media since well before the advent of smartphones and social media. But it’s no question that the development of social platforms has changed how we play, enjoy and cover sports. Twitter is the new sports ticker. Facebook is the new hub for fans.

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Meltwater

JANUARY 31, 2019

When you think of top professional sports teams on social media, what do you think of?Loyal Perhaps no sport is more popular on social media in the United States… Read More >>>. Loyal fans? Game highlights?Perhaps

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Sprout Social

OCTOBER 5, 2020

What the NBA gets right that so many other leagues fail to understand is they know how powerful player-generated content is in sustaining fan interest. And unlike other sports leagues, the NBA has a fairly hands-off approach when it comes to monitoring what their athletes can and can’t post. People are going to pay attention when J.R.

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Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with!

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Convince & Convert

AUGUST 2, 2013

This week: From ExactTarget , a free ebook called The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Most Major League Baseball organizations have many people creating content in various ways. Find us on iTunes: [link].

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Sports Social Media eBook Blogosphere 122

Ignite Social Media

NOVEMBER 2, 2020

With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. Outside the sports world, designer brand Louis Vuitton pulls in an average of 7 million views across all their Reels.

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Instagram Brands Sports Feed 179

Jon Loomer

FEBRUARY 3, 2017

For some marketers, Facebook’s constant tweaking of the News Feed algorithm — which determines what users see and don’t see in their feed — is a source of frustration. For now, let’s talk about what’s been updated and how that could impact you as a marketer. Authenticity and Timeliness.

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Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. With fast-paced social feeds cycling from one event to the next, the internet can feel like the Wild West. Large-scale global events tend to generate a lot of social media comments and content that are ripe for questionable hot takes.

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Eventful Social Media How To Sports 114

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. I have a level of certainty that when targeting someone connected to me that the content I show them will be accepted or embraced. Sports and Outdoors. Digital marketing.

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Yahoo Facebook Sample Samples 192

Sprout Social

MAY 2, 2022

If your brand is using TikTok for marketing , you’re probably looking for ways to gain traction on the platform. On that note, how do you get more people to discover your content in the first place? The TikTok algorithm is a system that makes content recommendations personalized for each user. Content created.

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Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Engagements received on brand content.

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Ignite Social Media

APRIL 22, 2021

This YouTube feature allows you to socially engage with your audience away from the videos and content that you upload. Since its inception, YouTube has and continues to play a vital role in the influencer marketing world. The company has created various avenues for creators to earn from their content. Community Tab. YouTube TV.

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Social Media Strategies Summit

APRIL 8, 2021

So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. 3 Ways to Use Reels in Your Instagram Marketing Strategy. Image source.

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Convince & Convert

APRIL 18, 2014

savvybostonian Tweet This Visual Marketing on All Scales We have an exciting show today featuring Ekaterina Walter and Jessica Gioglio , both of whom are veteran Social Pros guests (and Jessica is a regular guest contributor on the Convince and Convert blog ). A writing background is key to thinking about the whole lifecycle of the content.

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Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. In fact, 60% of the world’s top brands use this photo/video sharing network for marketing, so it’s little wonder brands are doing everything they can to grow their audience. The brand follows a well-crafted content strategy on Instagram.

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Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. The RSS feed is: [link]. Elias Roman, Songza @eliasroman.

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Convince & Convert

JUNE 27, 2014

danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. And of course, there is no shortage of natural food tips, recipes, and photos on Sprouts’ social feeds. ” Working with those vendors, Dana never has a shortage of great content to share with Sprouts’ followers.

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Sprout Social

NOVEMBER 29, 2022

People don’t remember brands or sales-y content—they remember stories. And great brand marketing on social is behind some of the most creative storytelling out there. La Colombe: Relatable coffee content. “As Washington Post: Clever content. I can recognize their content before I even look at the handle that shared it.”.

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Social Media Brands Meme Real Estate 91

Buffer Social

APRIL 25, 2017

The Instagram algorithm, just like the Facebook News Feed algorithm , is so mysterious yet ingenious and brilliant in showing the best content to the most people. If you are creating great content, more followers — and non-followers — are going to see it. One way could be to look at the genres of content (e.g.

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Convince & Convert

JANUARY 22, 2015

No one disputes that Red Bull began as a beverage company, but the content it creates to promote its beverages is so well done and so popular that it often does seem like a viable business in its own right. If Red Bull wanted to, the company could probably sell ads against its own content marketing.

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Content Sports Compete Publishing 60

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. I have a level of certainty that when targeting someone connected to me that the content I show them will be accepted or embraced. Sports and Outdoors. Digital marketing.

Yahoo 147

Yahoo Facebook Sample Samples 147

Ignite Social Media

SEPTEMBER 26, 2017

With the amount of content posted daily on social media, marketers have the blink of an eye to make their content stand out amongst all of the other noise. How will you create thumb-stopping content? In order for your content to stand out in a user’s news feed, there has to be something in it for them.

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Sports Journal Compete Feed 97

Ignite Social Media

FEBRUARY 6, 2019

Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers. hint: Hint has created an impressive Instagram feed with a wide variety of content. Nearly all of their content comes from their fans.

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Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. User-generated content. Selling on Instagram doesn’t always have to be totally in your face.

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Instagram Bazaarvoice Retail Feed 112

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

Likeable

JANUARY 28, 2020

Media headlines and marketing campaigns have given the millennial generation (born between 1981 and 1996) attention for years—but recently there has also been increased focus on the next youngest generation, Generation Z, which is made up of anyone born starting in 1997.

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Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. Or, even worse, without also engaging the audience directly, in addition to one’s content strategy.

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Pixlee

DECEMBER 27, 2021

But with the right type of content and a reframing of ROI, you can connect your ecommerce conversions directly to this channel. Use User-Generated Content and Influencer Marketing to Convert Social Fans. Studies show that customer photos and other user-generated content have a positive impact on buyer behavior.

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Buffer Social

NOVEMBER 8, 2018

And what makes for great stories content ? Today, we’re excited to share this brand new research with you (spoiler alert: Instagram Stories content is incredibly engaging) as well as proven best-practices on how your business can create content for Instagram Stories that both engages, and converts. Table of contents.

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Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. That means that when a user opens their feed, they see the most popular content first – rather than content from other users that they know and have connected with on the platform. Source: Mobile Marketer.

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Buffer Social

APRIL 13, 2017

By now, it’s clear that video is an essential channel for marketers. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. We looked at some of our favorite examples of video marketing and uncovered some traits they have in common. But what makes a great video?

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Video Marketing YouTube Real Estate 111

Sprout Social

JULY 18, 2022

This summer’s hottest pastime isn’t sports or patio dining. If you’ve been scrolling through your feeds and wondering how everyone knew to pick up a copy of “It Ends With Us” by Colleen Hoover or “A Court of Thorns and Roses” by Sarah J. This content didn’t lose steam once the month ends. Thanks to BookTok, it’s reading.

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Socialmedia.biz

AUGUST 14, 2018

Marketing can be an arduous and expensive process but it doesn’t have to be that way. With a daily active user base of over 500 million, Instagram is a great platform that you can use to market your restaurant or café. Don’t publish low-quality and low effort content. But there’s a catch; over 95 million posts are made daily.

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