Waxing UnLyrical

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

Content 100
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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8

Brands 183
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Monday Roundup: Attitude

Waxing UnLyrical

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

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Monday Roundup: Attitude

Waxing UnLyrical

Marketing got us to the moon 45 years ago and marketing is required to get us to Mars in the future. David Meerman Scott discusses why a tangible public relations and marketing strategy is key in changing attitudes towards future human space missions. 4 content creation tips for B2B software companies.

B2B 100
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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

Pretty soon the vast majority of the people I followed were communications, marketing and PR professionals. But, as the group got larger and larger the content in my feed became homogenized. I’m still working out how to diversify my Twitter feed. But, for the most part they were all people in my industry. I learned a lot.