Social Media Strategery

article thumbnail

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

article thumbnail

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Justifying Social Media to the Big Wigs

Social Media Strategery

I walked them through how to use both RSS feeds and del.icio.us , and showed them how they could use simply tag their relevant media coverage using whatever tags and descriptions made sense to them. They could then create an RSS feed for those tags that is placed onto their internal Intranet site. Add RSS feeds to your website.

Gov 2.0 56
article thumbnail

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Thanks to the seemingly endless demand for new content, hometown pride is stronger than ever before.

Hotels 50
article thumbnail

Keeping Gov 2.0 Fresh

Social Media Strategery

Heroes series to videos, books, and a whole host of RSS feeds, Luke has created a platform that offers value to anyone involved in Gov 2.0, After seeing how government was beginning to use social media, it dawned on me that I could create my own set of aggregated feeds and effectively build my own news site. How do you fit it all in?

Gov 2.0 89
article thumbnail

Create Content for Humans, Not Machines

Social Media Strategery

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. search it out. CC BY-SA 3.0, [link].

Content 50
article thumbnail

My Social Media Resolutions for 2009

Social Media Strategery

In 08, I went from email-only to RSS feeds to EVERYTHING ELSE, and did a lot of reading. In 08, I went from email-only to RSS feeds to EVERYTHING ELSE, and did a lot of reading. Having done this work (online communities, collaboration, user-created content, etc.) this one). And remember them.)

Gov 2.0 77