Direct Marketing Observations
AUGUST 9, 2012
Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
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Direct Marketing Observations
NOVEMBER 20, 2013
One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks. Pay attention to what Joachimsthaler says about social metrics.
Direct Marketing Observations
FEBRUARY 23, 2011
Case in point, I use my Twitter followers and also the people I follow on Twitter as a de facto RSS feed for information about the work I do and the research I need to do my job. So tying that information literally into a search feed, is essentially the same thing. So this begs the question, Will this increase the noise or the signal?
Direct Marketing Observations
MAY 13, 2022
In fact, chances are, on any given day, a headline that you see in your email, or online, or in ‘your feed”, was fueled by social and you may not even know it. According to Statista, US residents spend an average of 323 minutes per week watching video content – on mobile phones alone! Rubber, meet the road.
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