Waxing UnLyrical

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How Distributed Content Can Help Control Social Messaging

Waxing UnLyrical

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

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On The Death Of Google Reader

Waxing UnLyrical

” Google Reader is the bedrock for how many people collect information on the Internet. But is this just a sign of RSS feeds becoming a part of Internet Past? Before Google announced they were shutting down Reader , I hadn’t looked at my feed in months, maybe a year, or more. Image: warrantedarrest via Flickr CC 2.0.

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Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

But it struck me that the Batman franchise offers some great takeaways for content marketing. But does he force-feed them to our hero? What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc.

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Monday Roundup: Attitude

Waxing UnLyrical

4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Please share in the comments below.

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27 Things You Should Never Post on Facebook. #15 Will Amaze You!

Waxing UnLyrical

So, with a tip of the hat to Buzzfeed and all those sites that are constantly telling you how you’ll feel after you see/read/watch/hear the piece of content they are pushing, here are 27 things you should never post on Facebook if you don’t want to be thought of as a barfshiner. “Just sayin’ ” ~ Mark Sofman.

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Are You Using Social Media to Talk to Yourself?

Waxing UnLyrical

The reason for this is that it is a tool that makes it very easy for people to customize the information they receive … and people, not surprisingly, tend to choose information that reinforces their own views. But, as the group got larger and larger the content in my feed became homogenized. I learned a lot.

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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program.

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