Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Company-centric content. Never sharing other people’s content. Unless you’re marketing to a very specialized niche, using plain English will make more people more inclined to share your content. No way for fans to publish content. Trying to control information can backfire. This will inspire a quick un like.

Social Media 206

Social Media Brands RSS Publishing 206

Techipedia: Tamar Weinberg

AUGUST 17, 2011

The real challenge of working with “unstructured data” of social media is settling with the presentation of information that is shown to us. As a result, we always run the risk of letting social analytics platforms dominate our vision vs. using platforms to get the information we want to know. Like this post?

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

APRIL 10, 2008

Founded by four ex-Googlers, FriendFeed allows you to subscribe to your friends’ updates across 35 social networks and to stay up to date with the content they’re discovering and sharing across the web. In social media spheres, it’s almost unavoidable to not engage online with content in some way.

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

The SXSW Twitter feed helped many communicate with each other and even allowed for individuals to meet for the first time. Twitter as a feed reader (for more important feeds). I subscribe to nearly 150 feeds and have no systematic way of reading them ( unlike Robert Scoble ). I also did so during SMX.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

JANUARY 11, 2012

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. Ongoing SMM Activities. This requires a lot of organization and repetitive activity.

Social Media 168

Social Media How To Marketing Syndication 168

Techipedia: Tamar Weinberg

OCTOBER 4, 2011

Showing your expertise—via advice in a Facebook post, a content-rich webinar or a helpful blog article—can foster the kind of sincere connections “telling” alone cannot. You can then mark up the image to prove a point or highlight information. Similarly, DiggDigg provides multiple ways for visitors to share your content.

Social Media 195

Social Media How To Authentication Social Bookmarking 195

Techipedia: Tamar Weinberg

APRIL 17, 2012

One way that Google measures the relevance of the content on your site is by looking at the amount of and the quality of the links to your site. Google likes video and other media content. See our recent article on search engine optimization for more information. Below is a YouTube Video about embedding: Search engines.

Video 178

Video Strategy Marketing How To 178

Techipedia: Tamar Weinberg

JUNE 19, 2012

You have the opportunity to build a library of content populated largely by your own customers. Customers who participate, create content and connect with other community members become loyal brand advocates. Support communities—forum sites, wikis or any venues that include user-generated content—are surprisingly self-sufficient.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

APRIL 12, 2011

Some Pages use the Profile Picture for branding and to convey information about their brand or the Page, taking more advantage of the available 540 pixels: While other Pages keep it simple: There are a few things to consider when deciding on your approach to the Profile Picture: If it’s long, is the height justified?

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

And in many cases, it could literally be anything ranging from a new product to asking how everyone is doing to some TMI information about how their cat ate the wrong kind of food and threw up everywhere. Share Valuable (and Relevant) Content. He shares all kinds of great content related to personal branding and careers.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Analytics and reporting: What information is collected in report documents, how is it presented, how often is it presented, and how will the SEO help you take action on the data? Of course, unless you are very knowledgeable about SEO, you will not necessarily know whether the information provided is spot-on or miles off the mark.

SEO 176

SEO How To GPS Case Study 176

Techipedia: Tamar Weinberg

APRIL 24, 2012

When a visitor fills out a form, the referring site information is attached to the form. Two problems with DIY tracking: first, some firms don’t have the expertise to set it up; second, even though the referral information is connected, everything else in the conversion process is still manual. Form Tracking Services. Over to You.

Adwords 155

Adwords How To Module Aggregator 155

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Humans can relate to emotional content, and laughable content is always golden. Informational Give a man a fish, feed him for a day. Teach a man to fish, feed him for a lifetime. If you’re in need of viral content , you don’t have to look much farther than videos that teach users how to do something.

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MARCH 1, 2011

While social media has evolved into a lot of other things, such as a great marketing tactic, an amazing customer service tool, and even helps with content sharing and discovering, it’s maintained many of its important values which make it seem a lot like any great friendship. Like this post?

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Techipedia: Tamar Weinberg

AUGUST 14, 2012

According to YouTube’s vice president of global content, video will soon account for 90% of Internet traffic. Animation provides a far more interesting way to showcase information about these often complex ideas. It’s pretty clear from the buzz around them that this is the year of the web video. Amazing antipodean animation.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

NOVEMBER 9, 2011

Consistent branding in the digital age requires constant monitoring, responding and generating content on a regular basis. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Like this post?

Brands 185

Brands Software Guidelines Travel 185

Techipedia: Tamar Weinberg

APRIL 10, 2012

It’s typically a relentless slog of design, content generation, social media engagement, backlinking, and analysis – with the overriding risk that it will all amount to naught. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

Buy 140

Buy How To Sites Banking 140

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

Tools are a wonderful part of today’s information age, but if you’re going to use “social networks&# or that thing we call “social media,&# it’s important to remember the common denominator: the social. Or you can subscribe to the Techipedia RSS feed. Kittens are nice too. Photos by Shutterstock.

Communities 269

Communities Social Media Influencer Social Networking 269

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Incentivize the exchange of key customer information in exchange for a prize or a discount voucher. Make your customers feel like they’re part of an exclusive text club, rather than just a boring mailing list, by offering premium and exclusive content. This could include iPad, clothing or meal voucher giveaways. Reverse Auctions.

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. I see a bright future for the Google.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

As an aside, Professor Jutras makes it obvious when he’s editorializing, which makes it easy to take it for what it’s worth: an informed opinion, but not necessarily fact. Gab Goldenberg writes a search marketing blog for which he has plenty of good arguments for you to follow by RSS feed. Again, super post!

Social Media 189

Social Media Class Forums Microblogging 189

Techipedia: Tamar Weinberg

JANUARY 31, 2012

What industry sources inspire and inform those decisions? Brad Shorr is Director of Content & Social Media at Straight North, a Chicago-based Internet marketing agency. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Whether it’s Flickr , StumbleUpon , Digg , del.icio.us , Twitter , Facebook , Sphinn , LinkedIn , blogs , blogs , more blogs , and even more blogs , you can find me looking for the most pertinent content that aligns with my interests. As the landscape changes, so does the content. Is it hard to snack on so much media at once?

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JULY 21, 2009

Blogs can also convey information , share ideas , and chronicle important lifetime milestones. I try to answer all emails within minutes of receipt — even at odd hours of the day — and I try to go above and beyond to provide the most informative responses that I can. Accelerated by MaxCDN Content Delivery Network.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

JANUARY 25, 2008

As Chris Garrett explains in his post, if you follow numerous feed bots, you can get the news all the time. With the constant flow of information on Twitter, it’s certainly possible to miss out on newsworthy items. Digg: Newsworthy, Informational, and Funny Chris also mentions that he has used Digg as a news source.

Social Networking 101

Social Networking Digg StumbleUpon Social Bookmarking 101

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Effectively, they’re porting their press release information to the wide open, and perhaps going a little more granular by featuring content specific to elements of iTunes. Accelerated by MaxCDN Content Delivery Network. Is that even professional? This blog is written and maintained by Tamar Weinberg.

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

Right now, you’ll find the likes of Tamar , Jonathan , Lisa and Rebecca in my feed reader, and consequently, in that box. Deliver smart, innovative, to the point content that provides genuine value. Reply Airport Cars London February 10, 2010 at 2:53 pm Really this is great post and Thanks Tamar for sharing this informative post.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

The way that we explore and discover content on the Internet has drastically changed in the last decade. The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Techipedia: Tamar Weinberg

JANUARY 12, 2010

b) I have more personal information contained on FB than ‘just my resume’ so I therefore want to keep those links, pics, thoughts, videos, etc. SM is now a very powerful business tool which will be exploited out the expenses of others personal information. Accelerated by MaxCDN Content Delivery Network.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

MAY 9, 2008

It was harder for the good stories to bubble to the top even though most people who would have voted on this content endorsed the content and trusted the submitter (which isn’t exactly easy on Digg). I have no desire to be a top digger but I do want to share good content. The community had to react.

Digg 100

Digg Sites News API 100

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. This is a guest post by Neil Davidson.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

MAY 5, 2010

Don’t shy away from giving your community the information needed to find you elsewhere both online and offline. In short, you’ll need to install the Static FBML app, add a custom tab, and learn the language, which is very similar to HTML, to create content that is appealing to your customers and prospects.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

This simple tool allows them to deliver content to their consumers in real time, wherever they are. Food Should Taste Good knew that adding new subscribers to their email-marketing list was the ticket to providing their fan base information and offers that will continue to drive demand and grow their customer base. At Your Service.

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. Like Cutts said, make news, publish new information that has a chance to rank over the rest. This is a guest post by Chris Birk. Own the First Page. Manage Complaints.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

JULY 24, 2012

What if the first piece of information a consumer sees about your hotel is a one-star review? That wall is built brick by brick, with positive, brand-enhancing online content. Basically, the more content you produce, the stronger your wall is going to be — and the harder it will be for negative reviews to tarnish your brand.

Review 162

Review Hotels Reputation Construction 162

Techipedia: Tamar Weinberg

MAY 28, 2010

The letter “C&# could be a lot of things, like “content,&# “consistency,&# and “community,&# but customer service is a big part of the evolution of social media. Let me port my RSS feed to it and be done with it!&# Content is king, but marketing is the queen, he said. (I Content alone is not enough.

Social Media 278

Social Media Strategy Yahoo Communities 278

Techipedia: Tamar Weinberg

NOVEMBER 2, 2011

Proper title tags, inbound links, and meta information are important, along with keyword placement on your pages. Although Google’s algorithms are a secret, it is widely believed that there has been a manifest move toward identification of quality content, and away from “junk content.”

SEO 163

SEO Sites Google Hubspot 163