Jon Loomer

JANUARY 13, 2018

You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. The news feed is sorted and customized based on a ranking system. Posts that get long, thoughtful replies will get priority in your feed. But we’ve heard before that pages would receive lower priority in the feed.

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Jon Loomer

OCTOBER 26, 2017

If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. Some believe it signifies the end of organic brand content on Facebook. Earlier this month, Facebook completed the launch of the Explore Feed. This is the Explore Feed that about 99% of us have. I have other opinions.

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yMarketingMatters

FEBRUARY 8, 2018

#Facebook News Feed Changes. 7 tips to improve your chances of your followers seeing your posts [link] Click To Tweet Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. Get more creative with your content.

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Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Sprout Social

AUGUST 17, 2022

To combat comment overload, Agorapulse allows users to set parameters to filter specific phrases and platforms out of their monitoring feeds. The platform tracks interactions, engagements and content performance. For example, you can see if customers interacted with a certain piece of content or a team member via social.

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Hootsuite

FEBRUARY 9, 2023

As more and more platforms move towards visual content, social media design has become increasingly important. Sure, your content is what really matters, but if your posts are visually unappealing or lack any sort of design consistency, they’re going to be lost in the mix. Will you need more visual content around certain holidays?

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Janet Fouts

MARCH 2, 2018

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

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Social Media Strategies Summit

NOVEMBER 18, 2022

One of the most challenging aspects of social media marketing is consistently creating high-quality, engaging content over an extended period. This is backed up by data, with research from Visual Objects ranking consistent content creation as one of the top five social media challenges for marketers. Reimagine Existing Content.

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Jon Loomer

JANUARY 11, 2018

A major change is being made to the news feed that will favor people and negatively impact the visibility of page content. But… “…passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.” Lots of words, but few specifics.

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Buffer Social

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Sprout Social

MARCH 4, 2021

And for that, you need content. In fact, according to the Sprout Social Index™ , 40% of consumers believe that memorable content makes a brand’s social best in class. That’s where content curation comes in. It helps you keep your feed fresh and engaging without stressing to create new content every time.

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Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

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Social Media Strategies Summit

MARCH 4, 2022

Brands serve consumers hours of content every day, and attention spans are getting shorter. With all these challenges, ensuring that your blog content attracts and engages readers is harder than ever. Fortunately, there’s a trick you can implement to ensure your blog content doesn’t scare off visitors.

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Pam Moore

JANUARY 30, 2018

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. Grab your seat here -> How to Get a Grip on Facebook Marketing in 2018: What You Need to Know About the News Feed Changes. Episode Highlights.

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Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. However, the harsh truth is that creating winning social media content for your brand can be challenging. Creating content about your solutions is an excellent way to educate your audience.

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agora pulse

AUGUST 19, 2020

What is content curation? How does it differ from content creation? The Content Creation versus Content Curation debate has been around a while. But first, let’s be clear on content creation vs Content Curation. Now, let’s look at content creation vs content curation in terms of the pros and cons.

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Ignite Social Media

APRIL 7, 2021

How much value do you currently place on your organic content strategy? of page followers A brand post on Instagram has the most potential to reach audiences organically Evergreen content is the most ideal when it comes to your organic content strategy Hashtags are a helpful discoverability tool, but make sure you’re using them properly.

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Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration.

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Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. What is watchbait? Why am I skeptical?

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Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Postcron

MARCH 8, 2021

Save time and schedule your posts on Feed or Stories in 3 simple steps. However, you can only publish posts in your Feed. This method allows you to schedule posts for both Feed and Stories, while still taking advantage of all the Instagram features when you finish the post on their app! It’s quick and easy! That is all!

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Social Media Strategies Summit

JANUARY 30, 2024

It makes it hard for students to know where to turn for information. Christina Chin , Social & Digital Content Strategist at the University of British Columbia’s (UBC’s) Okanagan Campus, spoke at the Social Media Strategies Summit for Higher Education about building a coordinated, portfolio-wide communications strategy.

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Likeable

JANUARY 24, 2022

The information and tips in this article come from one of Likeable’s Smarter Social modules. It’s a somewhat nebulous term that gets thrown around a lot, especially as it relates to social content—but do you truly know what an algorithm is, and do you understand how to use it to your brand’s advantage? What do social algorithms want?

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Justin Levy

JULY 6, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking My Obsession: The Consumption of Information Written on July 6, 2010 by Justin Levy in consumption , information 4 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed.

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Later

JULY 8, 2020

Stock assets can help elevate your content strategy while saving you time and money. Table of Contents. Stock media is more useful to brands than ever before — and we’re not just talking about posting a generic landscape shot to your feeds. Are you looking to learn how to use stock on social media? And, the best part?

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Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. For some industries, a high daily post volume is essential to keep up with trending conversations or get eyes on content in a crowded space.

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Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

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Ignite Social Media

SEPTEMBER 9, 2020

The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017. With the addition of a branded content tool in Facebook Groups, Group Admins will have the ability to run sponsored posts in partnership with brands or influencers. How It Works.

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agora pulse

NOVEMBER 9, 2017

Could the new Facebook Explore feed be the end of organic reach? What on Earth is the Explore feed? The Explore feed is a new tab on Facebook. The Facebook Explore feed shows you posts from pages and people similar to those you follow. It was when the feed was officially launched on Desktop that the trouble started.

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SocMed Sean

MAY 24, 2022

What Do The Icons on The Right of the “For You” Feed in TikTok Mean? A good place to start is an overview of how to use TikTok, starting with TikTok’s “For You” feed. TikTok is divided into two main feeds. In TikTok’s “For You” feed, the heart icon is the “like” icon. Once there, you can follow that user if you choose.

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Socialmedia.biz

AUGUST 31, 2016

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. Flickr, 25031050@N06.

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Webbiquity SMM

AUGUST 25, 2010

Want to stay up-to-date on the latest social media news and thought-leadership commentary without visiting a gazillion different sites, relying on an RSS feed (or someone else’s filter) that inevitably misses important news, or following aggregation sites that regurgitate the same over-exposed content from a handful of popular sites?

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Buffer Social

AUGUST 9, 2018

However, as Page reach and engagement continues to dip for brands , Facebook has made some updates to help deliver value to businesses through Pages beyond just News Feed distribution. For years, Pages were essentially hubs for content that businesses wanted to distribute to the News Feed. Business information.

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Buffer Social

JANUARY 4, 2024

Picture this: you spend hours working on a piece of content only to direct your sizeable social media audience to it and get a fraction of your typical engagement. This is the gap that zero-click content fills.    What is zero-click content? Make Zero-Click Content. What to do?

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Myrland Marketing

JANUARY 12, 2018

If your Facebook News Feed has historically been dominated by updates from brands, businesses, and news media, get ready for a major shift. More on that in a moment… The Explore Feed on Facebook . Explore keeps the business content out of the personal News Feed so users can see more updates from people, not pages.

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