Mindjumpers

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What Facebook’s News Feed Algorithm Means To Your Reach

Mindjumpers

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Clickbait: Information overload! How can brands cut-through all the noise?

Mindjumpers

In the early days of social, Facebook optimised content based on engagement, meaning that if users clicked on a piece of content, it received a higher ranking in newsfeeds. If the content they produce is consistently engaging, then users will interact more frequently, leading others to discover it through preferred ranking.

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How to advertise and optimise posts on Facebook

Mindjumpers

Last week Facebook stated that they once again intend to reduce organic reach by making changes to the news feed algorithm. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach.

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Larger Pictures in Facebook Page Link Posts

Mindjumpers

So far the design of link posts on Facebook has not been very appealing nor visible in the user’s News Feed. This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. Facebook Updates News Feed. The new design.

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How to Create Sharable and Engaging Wall Photos on Facebook

Mindjumpers

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. The latest update was in the beginning of June, where they among other things made wall photos larger in the News Feed. Use user-generated content. Encourage them to share their content on your page.

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5 Tips To Write Engaging Status Updates

Mindjumpers

Having a high level of engagement on your updates will also make your status updates rank higher in your fans’ news feed and thus be more exposed. If no one is interacting with your content, it is more likely not to be featured in your fans’ news feed and your status updates may never reach a lot of people.

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Become an EdgeRank Ninja

Mindjumpers

It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you from friends and pages. Data driven content. EdgeRank Ninja.

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