Janet Fouts

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Buh bye Facebook “Explore Feed”

Janet Fouts

Back in October Facebook rolled out an experiment called the “Explore Feed”, moving non-promoted posts from publishers and brands to a tab on the left side of desktop feeds where Facebook said one could find content “automatically customized for each person based on content that might be interesting to them”.

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When content calendars are not the answer

Janet Fouts

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. 75% of the content you share every day should be about your network and their interests, not about you. What does a content calendar look like? All good right? Yes and no. Bottom line?

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Marketers are freaking out about Facebook

Janet Fouts

It’s a bit long, but here are some highlights from his post : “…recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.” The effects of this announcement.

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There Is No Free Social Media For Business

Janet Fouts

Businesses flocked to both networks and created free accounts to market their wares as well as paying a nominal fee to get their content in front of interested users. Honestly, whether business pays to get into news-feeds is not the concern of it’s user base, who would just as soon NOT see those ads inserted into their stream.

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Is Article Marketing the Way to Build Traffic to Your Blog?

Janet Fouts

In February Google rolled out an update to their algorithms likely directed at sites that duplicate content for article marketing as well as those that “spin&# articles (replacing phrases and words so they aren’t exact duplicates and then posting to article hosting sites). Maybe not anymore. So what’s a blogger to do?

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Marketers- Stop multi-tasking social media

Janet Fouts

We all *think* we’re doing great when the Twitter alerts are rolling, Email’s pinging, Facebook is always open and your RSS feeds are pushing you new content to share. Instead of reading your RSS feeds while thinking about how/who/when you’ll share it, just simply stop and read the posts. Efficient right?

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Social Media Efficiency

Janet Fouts

I heard this on Sunday and so just for fun I filtered every one of the newsletters and rss feeds that I never even bother to scan into a mailbox. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.