Akamai Marketing

JULY 28, 2011

How many people are talking about, distributing and sharing your information?&# I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. That will tell you what kind of information your audience craves from you. You need to find them and inspire them to act.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JULY 6, 2011

Here’s some different ways of looking at it: The care and feeding of followers and fans. But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do Interesting question, isn’t it?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Another is the popular “Add This&# which also offers analytic information. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. If all you do is push content, then that’s a pretty one-sided relationship don’t you think? 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 31, 2011

3) Set the record straight-MAYBE: If there is inaccurate information in the complaint, don’t be afraid to clear the air. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I personally LOVE being treated like a human rather than as a “customer number&#.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 24, 2011

Before going to step 4, ask yourself “what type information did I most like seeing from people?&# Share information you think is interesting. The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. Ask a guru a question.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Also, its easier and easier to see only what you want to see in Twitter, so this age group can use the tool more specifically, rather than be inundated with information not of relevance to them.

comScore 156

comScore Review Klout Marketing 156