Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100
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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Lifestyle Content. There are a lot more content types that could be pointed out, too many to cover here.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. A good way to enhance Facebook Pages is by using Static FBML to customize tabs for an improved visual experience and greater functionality.

News 181
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The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience

Adam Sherk

There are enough additional sources to offer a wide range of content choices which makes it more engaging. For more background information check out Robert Scoble’s video interview with company chairman Don Graham. The Washington Post is actively recruiting more content partners.

Facebook 111
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Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Yahoo Adds Enhanced News Results to SearchMonkey by Adam Sherk on August 31, 2009 On Friday Yahoo announced new additions to its SearchMonkey enhanced results, including options for news content. For technical details and instructions see the SearchMonkey News help page.

Yahoo 101
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JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI 156