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Tool Tuesday: PostRank Analytics

Akamai Marketing

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. Enter: PostRank. It isn’t that we need a tool that does everything.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The more fans that click “like” and comment, the more likely your future updates are to be seen in their News Feed, dramatically increasing your actual Facebook audience. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) PostRank Analytics solves this problem.

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5 metrics to track on Twitter

Akamai Marketing

Except, he has very little influence over that fan base. Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates.

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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. *NB or higher out of 10 by my beloved PostRank plugin. The Problem with Influence (Danny Brown). Open ID Is A Nightmare (WeKe Road).

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

In 2010, blogs and bloggers are truly influencers. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. 2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content.

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On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. If you’re sharing PR-related content, an obvious hashtag is #pr. Everything we do, every decision we make, is influenced, in part, by some sort of list.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Determine what the benefits to blogging will be. Then live it. Be ruthless.