Dave Fleet

OCTOBER 29, 2010

Success on Facebook depends on companies providing interesting, valuable content that engages people through their home base on Facebook. Well, to be more specific, it doesn’t make things easy for brands who provide mediocre content. You see, Facebook doesn’t treat all content equally. Shift your budget.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

MARCH 5, 2012

.” Following that mantra, if you look at the changes Facebook has made over the last year as a continuum, the company has significantly tilted the scales away from engaging content – from brands creating communities with their customers – and towards paid advertising. Enter Facebook’s new advertising products.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Implications for business: Pay attention to the content you produce that performs well, and learn from it.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William sees Eqentia becoming a productivity tool for medium and large enterprises.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

DECEMBER 26, 2010

Feeding Frenzy by John Harmon — read my review here. Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content by Mark Levy – read my review here. Here are the books I read in 2010 (Amazon links are affiliate links): Non-Fiction. Drive: The Surprising Truth About What Motivates Us by Daniel Pink.

How To 414

How To Review Upcoming Influencer 414

Dave Fleet

FEBRUARY 16, 2016

The dominant platforms then were largely the same ones as the previous five years, and while the evolution of those platforms required adaptation (Facebook introduced its news feed early in this window, for example) it didn’t feel like the same relentless barrage of constant landscape change. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Loyalty Compete 105