article thumbnail

How Your Content Needs to Evolve to stay on top of google

Socialmedia.biz

Content is being produced much faster than the people of the world can read it. Not all of that content, however, is read by the public. In order to get your content optimized for Google ranking, it important to understand how search engines work. Evergreen Content. The first tip is to create evergreen content.

Google 61
article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs.

Metrics 96
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To Post Effectively on Facebook

Mindjumpers

In other words, you may create and strategise about engaging content, but if it doesn’t reach your users, your efforts are wasted. Think twice about using URL shorteners: Engagement is in general 3 times higher for posts that used a full-length URL. Remember that users are very selective when scrolling up and down their feed.

Facebook 279
article thumbnail

Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. Having duplicate content on the web. the URL being linked to from your site, also has the right mix of keywords in it.

SEO 79
article thumbnail

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

For ease of access, it created a vanity URL — Budweiser.com/nft — for customers to purchase tokens with Ethereum, Bitcoin, or credit cards. Of course, there are many potential avenues to promote your non-fungible token, from TikTok ads to content marketing. Adidas: Add Real-World Experiences.

Examples 179
article thumbnail

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred. Pinterest Tools.

Blogger 196
article thumbnail

Understanding Twitter verification in 2020

Sprout Social

Any Tweet that goes against these guidelines and provides misleading content, encourages fake or ineffective treatments or denies expert guidance will be removed. You’ll also need to update your website or blog URL so users can access your work. Tweet regularly, whether you’re posting original content or engaging with your audience.

Twitter 137