SEO Guidelines for Sponsored Content and Partner Links
APRIL 3, 2013
Sponsored content in various forms is growing in popularity as publishers seek additional sources of revenue. However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank.
Why Content Marketing Fails
MAY 27, 2015
Before I talk about why content marketing fails, I want to talk about Barbie. Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. It served its purpose on me as a six-year-old, but that’s not content marketing. Content is king?
How Google+ Could Affect SEO
NOVEMBER 30, 2011
There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine.
SEO Run Amok
JUNE 2, 2011
In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1. What the hell is SEO, anyway? prefer to worry about the quality of the content. In reality practicing SEO does improve traffic to a blog. FTW. I am King of the SEO Lab.
SEO and the Stock Market: How to Profit from Google Penalties
SEPTEMBER 12, 2014
often see Pinterest in search results and with all that user generated content you can only imagine how many long-tail keyphrases they must be ranking for. Though a Chinese fashion portal, Jumei opted to file their $400m IPO in the US. write about SEO and various company tactics in order to educate, not expose or hopefully negatively impact any company. When Panda 4.0 Airbnb.
The 3 Ways to Succeed at Content Marketing When Everybody in the World is Doing Content Marketing
Convince & Convert
JANUARY 12, 2014
Marketers always kill the golden goose, and content marketing is next on the chopping block. The volume of content being created now is enormous, and we’re nowhere near the apex of the content creation trend. Content marketing works for them, and they know it. Some content being produced today is smart, inspirational, effective and downright fantastic. Excellence.
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert twice a day. When it relates to SEO, you can start right away. After all, you can’t learn SEO just by reading about it. Why, then, is SEO really easier?
Old-Fashioned Organic SEO Wins the Day After Google Penguin Update
Bare Feet Studios
SEPTEMBER 17, 2012
The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” We have always aimed for best practices: in the code (lean and clean), in the content (direct, honest, informative), in the design (clean user interface, ease of use), and in optimizing for search results. Having duplicate content on the web.
Fetching Friday – Resources Mashup & Matt Cutts on Blackhat SEO
SEPTEMBER 16, 2011
This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. Steps to Instantly Connect With Your Blog Readers – The first in the 6-part series on how to create bite-sized content your readers will devour and share. Search Engines / SEO. Twitter SEO?
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Influencer Marketing – What it is, and Why YOU Need to be Doing it by The Daily SEO Blog.
Top Tips for Creating Quality Evergreen Content
MAY 31, 2016
If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? Evergreen Content: A Definition. If you’re unfamiliar with the concept of evergreen content, it’s not hard to grasp. Of course, not every topic lends itself well to evergreen content writing.
20 Elements That Impact Link Value
JULY 28, 2016
We have previously discussed how to create rank worthy content , and how RankBrain and other updates, seated at Google’s core, analyze content and discern ranking signals. Anchor texts have value , and it can score some positive points for your page if the text corresponds to the linked content. Plus, when the content is fresh, it has better chances of generating traffic.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. more social and real-time community will self-perpetuate content.
The 5 Step Voyage of Creating Awesome Content
SEPTEMBER 7, 2014
Do you struggle for content inspiration? You’re falling victim to content stagnation, and it’s something we all deal with. Let’s make sure you’re doing this content creation thing right. Step #1 to Creating Awesome Content: Grab their Attention. Content Title Formulas that Work: New! Step #2 to Creating Awesome Content: Optimize for More than SEO.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
The good old-fashioned marketing method still provides the biggest bang for the buck when it comes to reaching and retaining high-value customers online. The latter finding reinforces the use of content marketing along with investing in search engine marketing. Related Articles Google Plus SEO: The Business Benefits 8 Free Content Marketing eBooks 120 Marketing Tactics for New Blogs.
PB166: Editorial Strategy – 11 Factors to Consider When Shaping the Content Strategy for Your Blog
NOVEMBER 7, 2016
Factors to Consider When Shaping Content Strategy for Your Blog. The success of your blog hinges on many factors but among the most important of them is your content. Putting thought into what content you want to focus upon creating is so important. Further Resources on 11 Factors to Consider When Shaping the Content Strategy for Your Blog. How Often Should You Blog?
How the Very Best Content Curation Is Done on Social Media [SSM002]
SEPTEMBER 15, 2016
Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? The 4 most essential tools used by Rand to discover unique content and ideas (12:25).
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
So what’s a lifestyle site covering things like food, fashion or home to do? Search Data a shout-out in Search Trend Optimization for Evergreen Content but it continues to be a useful resource so I wanted to bring it up again. Search Trend Optimization for Evergreen Content. One good source is @YahooSearchData on Twitter. I’d given Yahoo! — Yahoo!
How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares
NOVEMBER 11, 2014
Unique and creative content can be hard to develop, especially when you are writing for a wide demographic. Would another blogger actually choose to link to it in the sea of other content available online? Successful bloggers consistently execute on the little things that make their content relatable, shareable, and linkable. Break up your content with subheadings.
PB145: Is Your Obsession With Creating New Content Hurting Your Blog?
AUGUST 11, 2016
Is Your Blog Being Hurt by Your Obsession to Create New Content? Creating content, building your readership, monetization. simple daily practice that I do: Every day we publish new content on dPS – two posts a day. We work on making the content as good as it can be. The first thing I’m looking at is whether the content was evergreen and could be reshared.
Swipe Right for Hot SEO: Match the Link Building Tactic to Your Site
JUNE 30, 2016
With all the different SEO strategies out there, it can be hard to know which links are best for your site. To help you navigate the SEO maze, we’ve collated some effective SEO link building techniques, and matched them with industries, businesses, and websites. We’ve also included plenty of actionable SEO pro-tips so that you can bask in the glory of their SEO link building efforts. Where your SEO strategy starts. Let’s get the fundamental SEO strategy pillars out of the way: Costings : How much time and money can you dedicate to your SEO right now?
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Death of the salesman?
WIWT launches and networks of shared interest
The Way of the Web
SEPTEMBER 15, 2011
So fashion social network WIWT has publicly launched today after a beta period, and I’ve been checking it out after agreeing to upload at least one image of myself. Browsing through the site you can see almost everyone (myself excepted) has got a keen interest in fashion, and that includes a slightly surprising number of male uploaders. So is WIWT any good? Simple answer is yes.
Why Fresh Blog Content is Now 35% More Important
DECEMBER 5, 2011
like to think of SEO in general as one giant cauldron of murky soup that’s never quite just right. Taste, of course, being the positive effects good SEO brings to our blogs. One of the gazillion factors that makes up SEO, and one we’re going to explore today, is content freshness. And as far as SEO goes, that’s now indisputably a good thing. Measuring the impact of content freshness on our blogs. Previously, content freshness was something we knew was a good thing to do because SEO spiders loved new and updated content.
29 Things That Every SEO Should be Thankful For This Thanksgiving 2013
NOVEMBER 27, 2013
It’s the day before Thanksgiving, November 27, 2013, and that’s got me thinking: as an SEO in 2013, what should we be thankful for? Well, I have come up with a list of things that every SEO should be thankful for this year. They’re just things that I really think we, as SEOs in 2013, should be thankful for. think every SEO should be. Cheap SEO firms.
The Only 4 Reasons Agencies Should Care About Their Own Content Marketing
Convince & Convert
FEBRUARY 5, 2012
Yet, far too many agencies are devoting resources to content marketing and social media solely because they feel they have to do so. What are you really trying to accomplish – as an agency – with all of this content and social media? There are only four reasons agencies should be spending even one scintilla of time on content and social media. To what end? Clients.
Survey: Pinterest a Great Source of Links for Publishers. What Types of Sites Get the Most Links?
AUGUST 14, 2012
” For example: What stands out is not just that Pinterest is becoming a top source of links for a number of content sites but that the links tend to be spread out over a lot of different pages: This got me curious so I took a look at the Pinterest link figures in Google Webmaster Tools for a group of 60 popular sites in a variety of topical categories. Food 612,238 12,886.
How Much Time Should You Spend On SEO?
Small Business Mavericks
SEPTEMBER 4, 2015
How important is search engine optimization (SEO)? Is it so important that you should pore over every word on your blog and website to find ways to improve your SEO so that your content ranks higher in the search engines? It’s become fashionable in the last couple of years to claim that SEO is dead and that you should just simply write “great content.” ” Rand Fishkin of Moz says “good unique content” must die. SEO is still important. Content marketing is about priorities. Is there?
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. Want to make content curation, scheduling and analysis super easy? Visually.
Why You Want the Link Love
MARCH 1, 2011
Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms , effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. Image by Aunt Owwee. We tend to trust people like us. page rank.
15 Ways Sharp Content Creators Use (and Don’t Use) Keyword Strategy
JUNE 5, 2013
Is SEO dead? We’re now in an era where quality content creation reigns supreme, and search engines are increasingly taking social signals into account to judge the quality and relevance of content. There are ways to direct your energy that make a far bigger impact than others – and we’ve highlighted the best and worst practices for today’s content marketer: 1. H1 Tag.
The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
So far in the convergence of search and social we have talked about Social Media / SMO , Search / SEO and ZMOT. It’s a great catalyst for getting your owned content in front of the right people which can also help increase your earned media. The increased exposure of the content can then also increase your earned media numbers as conversations start up around the content.
SEO for Sites in Various Countries/Languages (International SEO)
SEPTEMBER 13, 2010
Are there any duplicate content issues if all sites are going to be written in the same language (e.g a site for the UK and another one for the U.S or Australia)? 3. You will have to spend a considerable amount of time and money in SEO so they appear high in each country’s SERPs. Google treats them as different domains so you will need a lot of SEO time so they all rank well.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics.
8 Deep Questions to Define Your Blogging Strategy
JANUARY 17, 2014
While that truth is harsh and depressing, don’t let it deter you from establishing a content strategy. You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics. Will you provide author bylines or photos, and allow contributors to develop specialties within the framework of your content strategy?
10 Blogging Tips We’ve Learned from International Idioms
Convince & Convert
SEPTEMBER 21, 2015
Remember, if your goal is to achieve positive ROI in the long and short term, you must choose a revenue model that is based on your traffic, the type of content you publish, your ability to track and produce user insights, and your ability to attract a niche audience. Don’t overload the page with visuals and content. Your content needs to be easily scannable.
33 Ways Your Social Media Plan Will Make You More Successful
Convince & Convert
FEBRUARY 10, 2015
You already know a social media plan can really help you share your content and connect with your audience. times more traffic than if we would just share our content once and forget about it. Well, for those of us in the content marketing gig, we have a lot of responsibility, too. With great content, comes great responsibility. It has a ring to it, right? Yeah, yeah.
The Spin Sucks Inquisition: Paul Sutton
JULY 24, 2015
eCommerce was big in 2006, but not like it is now, and our vision was to build a chain of stores that were more like fashion stores than pet shops inside. In a funny way though, I wouldn’t be doing what I am now without that business, as I learned everything I know about digital marketing and SEO and social media out of necessity. By Gini Dietrich. IT IS ABOUT TIME!! Why am I yelling?
How to Future Proof Your Website or Blog
NOVEMBER 2, 2012
There is a lot written online about the importance of ‘future proofing your SEO’. What’s meant by this of course is protecting your SEO practices against potential future changes to Google’s algorithms, and of course this comes in the wake of the recent big changes Google has made that go by the Penguin and Panda handles respectively. Fashion. Content. Devices.