article thumbnail

Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

Fashion 52
article thumbnail

What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Content Marketing Poop Scoops

Convince & Convert

I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. And your content can fascinate them if it speaks to their interests and desires.

Content 144
article thumbnail

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Another might be “Acasha the Ambitious,” who loves keeping up with fashion trends and is always in need of a new outfit to wear to social gatherings. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. Follow a Content Calendar.

article thumbnail

7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

Well, it often makes for perfect content for your brand. If you’ve got fun, interesting or unique TBT content, you’ll build brand awareness and gain new followers in no time. We get it — it’s hard to come up with fresh angles or new ways to present your content. Make sure your posts include old content.

Brands 145
article thumbnail

Fenty Beauty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

Their social media accounts likewise have millions of followers and tons of interesting, relevant content. And Fenty’s content marketing strategy is a beauty to behold, pun intended. The millions of followers across all their social media accounts are given tons of phenomenal content that keeps them engaged and wanting more.

article thumbnail

Fenty’s Social Media Strategy: An Inclusive And Appealing Approach

Keyhole.co

Their social media accounts likewise have millions of followers and tons of interesting, relevant content. And Fenty’s content marketing strategy is a beauty to behold, pun intended. The millions of followers across all their social media accounts are given tons of phenomenal content that keeps them engaged and wanting more.