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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. TikTok is a great channel for before and after transformation demos.

Fashion 59
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The Oscars: content marketing success

Sherrilynne Starkie

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. million tweets about the show (and about the fashion!).

Content 317
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How to Spring into a New Season with Fresh Content

Ignite Social Media

As Spring approaches, it’s important to start strong and capture your audience’s attention with content that’s fresh and relevant to the season. If you work with a brand that’s ahead of the game you’ve probably already started to produce and capture spring content. Host a Fresh UGC Contest. Cleanup for Spring.

Content 156
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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

In this article, we’ll share insights from Port of Seattle’s Social Media Program Manager Abbey Lampert , who speaks about: How to manage an influencer program on a small budget Tips for building relationships with local influencers Best practices for hosting influencer events Her learnings benefit what Abbey calls “less sexy organizations” (i.e.,

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Metaverse examples: The brands to watch across industries

Sprout Social

With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Luxury fashion brands like Gucci and Dolce & Gabbana have launched exclusive digital clothing and NFTs to establish themselves as trailblazers in the metaverse. Parade in the Metaverse.

Industry 110
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Livestream Shopping: When social commerce and video collide

Sprout Social

Much like watching a home shopping network, livestream commerce operates in a similar fashion. There’s a host, typically an influencer or celebrity, who highlights a product on the stream and viewers can purchase said product during the broadcast. Other brands are leveraging video-first platforms to host their livestreams.

Video 121
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TikTok for Business: Top 10 Brands Smashing it on TikTok

Social Media Strategies Summit

It shares a combination of polished, professional videos and more personal, selfie-style content featuring world-famous names across a wealth of sports — think basketball star Devin Booker , Australian soccer ace Sam Kerr , and the roster of the San Diego Padres. It’s not hard to see the appeal of this type of content.

Brands 130