Webbiquity SMM

MAY 10, 2011

Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 3, 2011

Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Amber Buhl. Director of Sales for @ klout. Jenara Nerenberg.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

JUNE 15, 2020

Unlike Wikipedia, the authorship of the content you post on Quora is visible to everyone. ” This means that if you provide helpful, engaging content, your name and brand will become visible to a wide audience. But it’s essential that you create content for Quora properly. Your profile info actually matters.

B2B 172

B2B Policies How To Wikipedia 172

Webbiquity SMM

DECEMBER 1, 2015

Your customers will share your content too—but only if it’s the kind of content that meets their idea research needs, not just marketing fluff. Followers value images, videos, and case studies as the most valued content from brands on social media. Social Content Stats and Facts. Say it with images. SocialTimes ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JULY 31, 2012

Content should focus on compelling high-level messages, but always provide the opportunity to “learn more” by drilling into detailed functional specifications for those who really want that level of detail. Provide products and services in a mix-and-match, a la carte fashion, enabling buyers to purchase only what they really need.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

DECEMBER 16, 2014

How can marketers make the best use of visual content? Jayme Soulati walks readers through 10 steps for “good old-fashioned networking” on social media to fuel business development, starting with setting goals (e.g., ” Frameworks for smart content marketing programs by i-SCOOP. ** 5 STARS.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Don’t say those words!) of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. Find ways to engage your audience: Interactive content.

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JULY 31, 2012

Content should focus on compelling high-level messages, but always provide the opportunity to “learn more” by drilling into detailed functional specifications for those who really want that level of detail. Provide products and services in a mix-and-match, a la carte fashion, enabling buyers to purchase only what they really need.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

AUGUST 22, 2012

Social media: social networking and content sharing also builds brand awareness and credibility. Old-fashioned word of mouth (WOM): while so much attention today is lavished on social media marketing (and not unrightly so necessarily), the fact is–people still talk. Particularly at the executive level.

How To 169

How To Conference Analytics Social Bookmarking 169

Webbiquity SMM

AUGUST 25, 2015

While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 2: 34 Compelling Content Marketing Stats and Facts. #3: Image Credit: B2B Marketing Insider. MediaPost ). MediaPost ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

FEBRUARY 25, 2014

So what are the best practices for posting and sharing content on Google+? Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Until now, that content was locked up in the platform, however. Building an audience and networking? Using Hangouts? ” And it’s free.

Google 198

Google Yammer Social Networking SEO 198

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines? Grow your audience? What’s Up, Blog?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

NOVEMBER 29, 2012

On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids. A common mistake is to dump all your content onto one board. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. Does it really help with SEO?

B2B 190

B2B Marketing SEO Construction 190

Webbiquity SMM

JANUARY 30, 2014

It’s a virtually essential channel for consumer brands, particularly those in fashion, food, interior design, crafts, and travel. Be a source of fresh content to those people”). (Or perhaps guessed it from the title of this post.). Pinterest still isn’t the right social network for everyone.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Webbiquity SMM

JANUARY 10, 2011

She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Need inspiration for new ideas to keep your Facebook page up to date with fresh content? How to target Facebook wall posts to specific fans by Socialbrite. Branding & Engagement, pt.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) Here we go… Content Marketing Trends. Content marketing itself first started emerging a hot trend five years, at the end of 2012. to artificial intelligence (perhaps too soon).

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Mack Collier ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

MARCH 11, 2013

PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. You have to have a way to get the word out.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

MARCH 19, 2012

” The assembled pundits weighed in on one or more questions regarding social media strategy, mobile marketing, online content, guidance on allocating resources between social networks and more. Sure, for some brands in fashion and publishing mobile access is more than 20% in 2011. But for many others it’s in the single digits.

Hubspot 168

Hubspot Marketing Mobile Social Networking 168

Webbiquity SMM

AUGUST 23, 2016

Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Dominated by fashion and food posts, Pinterest is most commonly viewed as more of a B2C platform by marketers. 3) TailWind.

Instagram 100

Instagram Tools Sample Samples 100

Webbiquity SMM

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. million pieces of content (videos, photos, blog posts, links etc.)

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 23, 2012

An interesting collection of “honest logos, revealing the actual content of the company, what they really should be called. ” Social Media Saves Valentine’s Day by Socialnomics. Honest Logos by Viktor Hertz. Some are cheap, some might be a bit funny, some will maybe be brilliant.”

Posterous 173

Posterous Social Media Marketing Case Study 173