Mindjumpers
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. I would like to highlight the subject again.
Mindjumpers
JULY 1, 2010
Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.
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Mindjumpers
FEBRUARY 12, 2014
Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. Pinterest works similar to the old-fashioned scrapbook.
Mindjumpers
OCTOBER 1, 2010
It’s fashion entertainment and you have the remote in your hand to choose whatever you want to. It’s easy to navigate and you find current content. People can visit the page to be inspired or just get some fashion amusement. H&M has created a page, where you easily go from fashion entertainment to buying their products.
Mindjumpers
OCTOBER 8, 2013
Visual content has always been important in social media, but 2013 has set whole new standards. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. Why so popular? Showcase your product.
Mindjumpers
SEPTEMBER 13, 2012
The campaign revolves around the fictitious, mysterious and fashionable ”Hotel Noir” and is a complement to the tv commercial and the more elaborate online version of the video. All the content is also featured on the brand’s website along with a weekly Cherry Noir cocktail recipe, as well as on the brand’s Facebook and Twitter accounts. .
Mindjumpers
JUNE 13, 2012
The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Creating social content is a struggle. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue.
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