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YouTube Launches New, Dedicated Fashion and Style Content Hub

Social Media Today

YouTube has launched a new content hub dedicated specifically to fashion and style content.

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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms

Keyhole.co

Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.

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10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

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Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. I would like to highlight the subject again.

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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

Through precise audience targeting , social first content creation, and ad units optimized for traffic and conversion, we have driven significant online and offline sales for the brand, while also elevating their brand ethos of “Stand Out. For Good.”

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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. TikTok is a great channel for before and after transformation demos.

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