Jeff Esposito

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Why should I like your brand?

Jeff Esposito

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. If you guessed yes, you were incorrect. So what could they do better?

Brands 50
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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

A recent Facebook update changed how brands are able to get content onto users’ news feeds. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Facebook is the world’s largest social network. What do you want to see when you come on the platform? Less can be More.

Meme 54
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Five for Friday 10.29.10

Jeff Esposito

The main reason being is that social media is mostly rented real estate. Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. Is social media needed to have a community manager? The network does.

Lithium 24