Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Social Media Today

SEPTEMBER 29, 2020

Facebook has announced a new set of partnerships to bring more video content to its new Watch Together option on Messenger.

Publishing 210

Publishing Features Content Facebook 210

agora pulse

JUNE 4, 2019

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. From the Facebook algorithm’s standpoint, this doesn’t count as a video upload.

Publishing 161

Publishing Video Facebook Embedding 161

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. It involves a hefty strategy of great content and consistency. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach.

Facebook 119

Facebook How To Publishing Analytics 119

Jon Loomer

SEPTEMBER 27, 2023

But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. In one year since I started, I am quickly approaching 500 videos published. .” It feels like click bait.

Content 179

Content Metrics Video Publishing 179

Social Media Today

AUGUST 18, 2021

The report covers all the actions it's taken, and the improvements Facebook has made in enforcement over the past three months.

Publishing 161

Publishing Facebook Content Report 161

Social Media Today

APRIL 19, 2020

The Australian Government is looking to force Google and Facebook to pay local publishers for usage of their content in an effort to assist news publishers struggling due to COVID-19.

Publishing 190

Publishing News Google Facebook 190

Social Media Today

AUGUST 31, 2020

Facebook has responded to the Australian Government's proposed regulatory reform which seeks to make Googe and Facebook pay news publishers for use of their content.

News 179

News Proposal Content Facebook 179

Social Media Strategies Summit

OCTOBER 7, 2022

The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need. HootSuite’s Social Media Content Calendar. Image source.

Template 224

Template Templates Content Small Business 224

Social Media Strategies Summit

DECEMBER 15, 2022

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021.

Engagement 214

Engagement Content Survey Publishing 214

Social Media Today

JANUARY 3, 2020

Facebook has added some new elements to its Instant Articles offering for publishers, including a new function bar and Stories links.

Publishing 157

Publishing Features Facebook Content 157

Jon Loomer

AUGUST 25, 2017

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos. This is where you’ll add your logos.

Publishing 150

Publishing Trends Facebook Library 150

Social Media Today

JUNE 15, 2020

Facebook has rebuffed the Australian Government's proposal for a mandatory code that would make Google and Facebook pay for their use of news content.

Proposal 174

Proposal News Google Facebook 174

Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. According to PowerReviews , website visitors presented with user-generated content converted at a 3.8% more likely to convert than the average customer.

UGC 224

UGC Content Bazaarvoice Hashtag 224

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

Facebook 201

Facebook RSS Aggregator Mobile 201

Forbes Social Media

MAY 9, 2023

Meta has warned the Canadian government that it will pull news links from Facebook and Instagram if plans go ahead to make social media platforms pay publishers for their content.

News 95

News Instagram Content Facebook 95

Social Media Strategies Summit

MAY 19, 2022

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Creating Social Media Content Vs. Finding It. How to Find Content Ideas for Social Media.

Social Media 264

Social Media Content UGC Curation 264

Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

Curation 194

Curation Publishing Content B2B 194

agora pulse

NOVEMBER 20, 2018

When you are creating content for multiple platforms, your content creation process can seem overwhelming. If you want to really take advantage of all the platform has to offer, then it’s important that you customize your content. Facebook Page. Don’t worry! You can include a maximum of 30.

Process 107

Process Publishing Tips Content 107

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 238

Groups Groups Communities Engagement 238

Jon Loomer

DECEMBER 18, 2022

Do a little digging to uncover which websites, Facebook pages, apps, and videos are showing your ads. If necessary, you can restrict the category of content or which properties can show them. Brand Safety offers Controls, Block Lists, Publisher Lists, and Delivery Reports. Publisher Lists. First, let me explain.

Video 174

Video Facebook Report Publishing 174

Social Media Today

MARCH 27, 2023

Meta says that Facebook users don’t want to see news content in their feeds.

News 143

News Publishing Content Feed 143

Visually SM

JULY 31, 2020

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Of course, you can always post the URL to any old video that you already published. It has been said that Facebook was on its deathbed. So, let’s do this! Interviews or Q&As.

Social Media 246

Social Media Video Company Content 246

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Oktopost

MAY 30, 2023

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

Publishing 84

Publishing Social Media Film B2B 84

Buffer Social

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Content 108

Content Newsletter Remix Instagram 108

Social Media Strategies Summit

SEPTEMBER 26, 2023

Investing in social media content should be a no-brainer for businesses trying to reach, engage, and convert their target audiences. However, the harsh truth is that creating winning social media content for your brand can be challenging. Creating content about your solutions is an excellent way to educate your audience.

Social Media 130

Social Media Brands Content UGC 130

Sprout Social

DECEMBER 7, 2018

Businesses just can’t seem to catch a break from Facebook, can they? That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. And no, Facebook is not punishing you or your Page. Facebook Page publishing authorization: what you need to know.

Publishing 95

Publishing Facebook Authentication Overview 95

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. The basics 1. Know thyself. Do your research. Convey emotion.

Tips 98

Tips Content Press Release Marketing 98

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 172

Facebook Apple LinkedIn Publishing 172

Jon Loomer

OCTOBER 2, 2020

Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. This allows me to manually override what is sent to Facebook.

Facebook 171

Facebook How To Publishing Course 171

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

Publishing 100

Publishing Content Brands Guidelines 100

Ignite Social Media

NOVEMBER 4, 2021

In testimony to the US Senate in August, Facebook whistleblower Frances Haugen proposed a regulatory reform that would make Facebook (and perhaps all social networks) responsible for any content they amplified using an algorithm. Facebook, YouTube, Twitter, and the comments section on websites would not exist as they do today.

Facebook 161

Facebook Proposal Hosting Organization 161

agora pulse

FEBRUARY 15, 2018

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. There’s about a minute of setup to do before you get started scheduling all your content. If you’re like, “Huh? ” — no worries.

Publishing 129

Publishing Instagram API Social Media Management 129

Social Media Today

NOVEMBER 14, 2019

Facebook has this week published its latest Community Standards report, showcasing its improvements in detecting and removing offensive and illegal content.

Overview 124

Overview Content Facebook Report 124

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

System 115

System LinkedIn Content Industry 115

agora pulse

NOVEMBER 27, 2019

There is some hope that Instagram will release API functionality that permits direct publishing and scheduling of Instagram Stories via third-party tools—but that’s not an option today. These purists believe that the best social content is that which is shared in an authentic, real-time way. A place for thoughtful content exists.

Publishing 105

Publishing Instagram Notification API 105