Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. According to Facebook , the Oscars scored a 7.17

Content 317

Content Film Marketing Loyalty 317

Ignite Social Media

OCTOBER 12, 2021

The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. 1) Don’t Put All Your Eggs in One Basket. . #1)

Facebook 161

Facebook Marketing Eventful Social Media 161

Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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B2B Social Media Marketing Influencer 225

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter.

Features 171

Features Twitter Strategy Newsletter 171

Visually SM

JULY 31, 2020

Let’s suppose you have a successful Digital Marketing strategy, and everything is well and good. But how is your video marketing performance? If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Why use video for social media?

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Social Media Video Company Content 246

Ignite Social Media

SEPTEMBER 5, 2023

To grow your audience on social media, your content needs to be original, eye-catching, and engaging. Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. Furthermore, using the Facebook Group adds some exclusivity and interest to the post.

Social Media 161

Social Media Brands Content UGC 161

Pam Moore

AUGUST 2, 2017

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . How to create content that connects and converts.

Facebook 165

Facebook Marketing Training Eventful 165

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Of the 9.8%

B2B 154

B2B Research Twitter Marketing 154

Pam Moore

APRIL 13, 2018

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet. Top 10 Content Marketing Myths.

Content 162

Content Marketing Training ROI 162

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

Oktopost

OCTOBER 8, 2020

A solid content marketing strategy is one of the most important elements for a business to help shape a brand’s identity. But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Looking to Level Up Your Marketing Game Plan?

Content 90

Content Marketing B2B Hosting 90

Pam Moore

JUNE 21, 2019

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content 113

Content Marketing Loyalty Findability 113

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. I think often times marketers over complicate what should be simple.

Content 163

Content Training Marketing Industry 163

Pam Moore

JULY 6, 2019

Conversations, LinkedIn company page posts, LinkedIn video, YouTube videos, Instagram Stories, Instagram Posts, podcasts, live video streams, Facebook posts, Facebook messenger bots, Tweets, Instagram images, Snachat snaps, Facebook live video, iTunes podcasts, and the list goes on. Definition of content marketing.

Content 104

Content Marketing Template Templates 104

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Jon Loomer

JANUARY 21, 2018

It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up.

Feed 166

Feed Feedly News Facebook 166

Social Media Today

APRIL 14, 2018

From strategies for digital marketing, content marketing, and video, to the social networks such as Facebook, LinkedIn, Twitter, Instagram, and the list goes on, it seems the foundation for which many marketers have built their bus. No doubt 2018 is a year of change for the digital and social web.

Content 150

Content Marketing Social Networking LinkedIn 150

BeingOptimist

DECEMBER 7, 2022

Recently Twitter was acquired by Elon Musk , the reason why the founder of Tesla acquired this social media platform was to support free speech. Since the transform of the ownership everyone around the world was suspicious about the company stability but let me tell you that Twitter is going to stay here for long time. More than 396.5

Twitter 98

Twitter How To Microblogging URL 98

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real.

Facebook 166

Facebook Marketing Training Template 166

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. How to Use Hashtags on Twitter. But, Chris persevered.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Pam Moore

MARCH 19, 2019

Do you ever feel like you are spinning your wheels when it comes to developing and integrating your content marketing strategy and plan into your business and overall marketing initiatives, campaigns and programs to achieve your business and marketing goals? Bottom line, content marketing for business requires work.

Strategy 113

Strategy Content Marketing Template 113

Pam Moore

FEBRUARY 6, 2018

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience.

Feed 164

Feed Feedly News Tips 164

Pam Moore

DECEMBER 22, 2019

It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. All of the above require CONTENT! It's content that gives us meaning. It's content that gives us meaning. It's content that answers the question, WHY!

Content 78

Content Marketing Template Templates 78

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 141

eBook Content Findability Template 141

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Should you focus on photos? What about forums?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics. Blood-sucking villains.

Statistics 142

Statistics Social Media Video Marketing 142

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Janet Fouts

JANUARY 13, 2018

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. ” “I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.” The effects of this announcement.

Facebook 125

Facebook Marketing Discount Authentication 125

Social Media Marketing

JANUARY 2, 2023

Since people figured out how to trade, marketing has been set up. Marketing is tied in with associating with your audience at the perfect locations and times. With the ascent of the Internet, this implies that you can interface with your audience effectively on the Internet through digital marketing. What is Digital Marketing?

Marketing 136

Marketing Organization Cost Affiliate marketing 136

The Realtime Report

NOVEMBER 16, 2022

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you. Utilize Email Marketing. Social Media. Final Thoughts.

Tips 182

Tips Marketing Loyalty Hotels 182

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. Facebook: 255K YouTube: 12.1K Twitter: 10.7K These were predominantly marketed towards men or the general populace. Instagram: 741.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

NOVEMBER 27, 2023

They excel at identifying trends and specifically curating products for different markets and regions. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million Facebook (Samsung Electronics): 5 million Twitter: 706.9K million Samsung India on Twitter: 2.8 LinkedIn: 4.2

Curation 52

Curation Social Media Strategy Content 52

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Pam Moore

DECEMBER 9, 2019

Hey digital and social media marketers! If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Content is not a silo.

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Template Templates Social Media Content 78