Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Share this on Facebook. Share it on StumbleUpon.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! Share this on Facebook. Share it on StumbleUpon.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

JANUARY 19, 2010

We’ve all heard about the four P’s of marketing. The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. Share this on Facebook.

B2B 277

B2B Marketing StumbleUpon Patterns 277

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Kikolani

JUNE 21, 2016

Title suggestions: Content Marketing Tactics to Increase Blog Traffic. Content Marketing Traffic Boosting Tactics . A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research.

Strategy 93

Strategy Content Marketing Influencer 93

Buzz Marketing for Technology

NOVEMBER 24, 2010

So here is a little fact that really scares me – User Generated Content has surpassed that of publisher content which means we marketers (or publishers) are the “white noise” to the User Generated Content “signal” they produce. Share this on Facebook. Share it on StumbleUpon. The answer is – you can’t!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Adam Cohen

NOVEMBER 1, 2010

Forget “interruption marketing&# for a minute and think about how people interact on a regular basis. Enter the world of Facebook, where the communication paradigm is different. We have 1:many as the default – post once and share with many, who consume the content (status updates, photos, videos, links) at their leisure.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Buzz Marketing for Technology

APRIL 6, 2010

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Webbiquity SMM

JANUARY 7, 2011

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Facebook added more than 150 million new users in 2010. “Social is much bigger than marketing and PR. “Social is much bigger than marketing and PR. Share this on Facebook.

Trends 187

Trends Social Media Marketing Technorati 187

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Share this on Facebook. Let me explain ….

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MARCH 9, 2010

According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Idaconcpts

MARCH 5, 2011

In a move “to encourage a healthy web ecosystem,” Google recently announced a major change to its search algorithm – a move to devalue so-called “content farms” that primarily copy content from other websites, and sites that offer little or no value-added content for users. Share this on Facebook. Share it on StumbleUpon.

Google 146

Google Content Technorati SEO 146

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Share this on Facebook. Share it on StumbleUpon. Related posts: B2B Marketing Content: Lure or Lasso?

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

FEBRUARY 25, 2010

So in my last blog post – Going Mobile with B2B Marketing we discussed the basics of the mobile market and where to focus our attention as a B2B Marketers. Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. Tweet This!

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

FEBRUARY 9, 2010

Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Share this on Facebook. Share it on StumbleUpon. Tweet This!

B2B 178

B2B ROI Communities Marketing 178

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Making sure your content is adaptive. Have an editorial calendar in place and repurpose content. Over 1 million posts! Yes, that’s right!

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregator 187

Aggregator Paper.li B2B Content 187

Buzz Marketing for Technology

FEBRUARY 23, 2010

As I mentioned in my Top 10 predictions for 2010 – I think the Mobile Marketing in 2010 will become more mainstream. As a marketer I always like to play the “odds not the lottery&# and to me when you have a market of 3.3 You must provide a truly valuable content or else you wont get a second chance.

Mobile 173

Mobile B2B SMS Marketing 173

Webbiquity SMM

MAY 24, 2010

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. This confusion is partly due to some still-common misconceptions about social media marketing. Social media marketing is really hard. Social media is free.

Social Media 220

Social Media Marketing Cost Guidelines 220

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Share this on Facebook. Share it on StumbleUpon. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Webbiquity SMM

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 188

Social Media Marketing Handbook Engineering 188

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

Aggregator 151

Aggregator Content Digg Posterous 151

Idaconcpts

SEPTEMBER 21, 2010

I am sending the Facebook and the Twitter plunging into a negative swirling abyss because they’re both just clever, tricksy ways to help advertisers find you. You have ‘facebooked’. Please do swing by and check it out for all-original content! Share this on Facebook. Share it on StumbleUpon. Why am I doing this?

Twitter 132

Twitter Facebook Technorati StumbleUpon 132

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Facebook. Share it on StumbleUpon. Tweet This!

B2B 205

B2B Google Marketing Mobile 205

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing Overview 213

The Marketing Blog

MARCH 26, 2010

32 am How People Respond to Your Online Content Jump to Comments One of my favorite bloggers, Rajesh Shetty had written an excellent blog-post last year , which describes how people react to your content. Not many people can think and write like this about online marketing. this one is ready good. It is knowledgeable as well.

Web 2.0 138

Web 2.0 Content Startup FeedBurner 138

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second. The Biggest Question.

Report 191

Report Social Media B2B Newsvine 191

Convince & Convert

OCTOBER 7, 2010

So, I don’t see a one percent decline in overall social media usage as alarming, but rather a signal that the social media “market&# is officially mature, and the rampant growth of the past three years may be a thing of the past, like Paula Abdul’s career. Is Facebook Making Us Stupid? Social Behaviors Are Shifting.

Social Media 151

Social Media Facebook Delicious Social Bookmarking 151

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Kikolani

DECEMBER 13, 2011

Up until yesterday, my main Facebook entities included my personal profile and my fan page for Kikolani. So the solution was creating a new Facebook page. It took under two hours to set up, and since it’s been a while since I’ve set up a Facebook fan page, I thought I’d share some things I learned along the way.

Tips 167

Tips Facebook Badge Module 167

Saying It Social

FEBRUARY 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Organic Marketing Vs. Pay Per Click (PPC) Where do you click?? Once up in the organic search with good quality relevant content, the easier it is to stay there. Content is King. When you stop paying, the ads stop.

Organization 132

Organization Marketing StumbleUpon Digg 132

Webbiquity SMM

JUNE 11, 2013

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 Such changes could be design level changes or content level changes. When it comes to Facebook, the social networking platform is no different.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Social media bookmarking tools like Digg, Reddit, and Stumbleupon can also generate additional traffic to your site if you create frequent articles and blog posts.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159